Compare · Google taxonomy #1
Animals & Pet Supplies
Productos para mascotas y animales
n = 258 answers258 promptsOct 28, 2026Mexico
Productos para mascotas y animales
n = 56 answers56 promptsOct 27, 2026Leader Purina6.1%
United States
Animals & Pet Supplies
n = 164 answers164 promptsOct 28, 2026Leader PetSafe1.9%
Spain
Productos para mascotas y animales
n = 38 answers38 promptsOct 28, 2026Leader Arquivet6.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 13× higher in the US (1.3M asks a month) than in Spain (97.4K).
- ChatGPT shows ads in 46.4% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 3.3× more often in the US (35.1% of answers) than in Spain (10.7%).
- A different brand leads in each country: Purina in Mexico, PetSafe in the US and Arquivet in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Amazon leads the shopping carousels in Mexico and Spain; Chewy in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
194.7K
1.3M
97.4K
Google searches / month
469.1K
3.1M
234.7K
Search trend
up +1%
Peak: Apr 2026
down −12%
Peak: Nov 2025
down −11%
Peak: Apr 2026
Cost per click
MX$4.41
High competition
$1.35
High competition
€0.21
High competition
Shopping carousel
12.8%
AI Mode 14.8% · ChatGPT 10.7%
35.1%
AI Mode 27.5% · ChatGPT 42.7%
10.7%
AI Mode 5.6% · ChatGPT 15.8%
Ads in answers
46.4%
13 ads seen
41.5%
34 ads seen
0%
0 ads seen
Brands named
60
Top 3 hold 12.1%
227
Top 3 hold 5.4%
29
Top 3 hold 18.2%
Concentration
Fragmented
HHI 193
Fragmented
HHI 53
Fragmented
HHI 376
Products in carousels
25
Median MX$363
192
Median $24.99
47
Median €49.99
Opportunity
Low25
Low31
Low31
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
60 brands
United States
227 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
25 products
- 1Amazon25.9%10
- 2Mercado Libre24.1%14
- 3Petco12.1%7
United States
192 products
- 1Chewy45.9%62
- 2Petco6.6%14
- 3Walmart6.6%14
Spain
47 products
- 1Amazon23.5%7
- 2Kiwoko13.2%9
- 3Tiendanimal13.2%7
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure