Ads · Mexico
Ads inside AI answers
Who pays to appear when people in Mexico ask AI what to buy: the sponsored placements inside ChatGPT answers and the Google ads around the AI Overview, measured with real shopping questions.
n = 3,052 answers2,952 promptsOct 28, 2026Ads library updated Oct 29, 2026ChatGPT ads: Live
ChatGPT ad rate
32.4%
up +15.4 ppin Oct
3.8K ads captured
Advertisers
404
#1 Amazon México
in ChatGPT answers
Buying answers
34.7%
with a ChatGPT ad
n = 1,526 answersOct 28, 2026
Google ad rate
3.6%
pages with AI Overview
661 ads captured
Product categories
Where ChatGPT shows the most ads
Categories of the Mexico sample with at least 8 ChatGPT answers, by share of answers with an ad.
Top advertisers in product answers
Share of ad impressions across every category
- 1Liverpool53.4%283
- 2Amazon10.2%54
- 3Soriana8.1%43
n = 1,526 answersOct 28, 2026530 ads
ChatGPT
The ChatGPT ads library · Mexico
Every tracked shopping question since Jun 2026, across industries.
Top advertisers
Share of all ChatGPT ads seen
- 1Amazon México11.1%
- 2Distribuidora Liverpool, S.A. de C.V.8.2%
- 3Sharkninja Mexico6.8%
- 4Banco Plata5.1%
- 5Beauty Art3.9%
3,754 ads · 404 advertisers+5 more in the library
Industries with the most ads
Where the sponsored answers concentrate
Industry · share of adsAd rate
- Retail42.7%31.8%
- Financial Services15.6%29.3%
- Professional Services10.1%45.6%
- Technology, Information and Media6.6%24.4%
- Manufacturing5%54.1%
- Hospitals and Health Care3.9%42.9%
Share of all ChatGPT ads · ad rate = share of that industry's answers that carried one.
Answers with an ad, by month
0%
0.1%
10%
31%
47%
JunJulAugSepOct
Ad formats
- Brand ad97.2%
- Product ad (catalog)2.8%
Counts the 36.4% of ads whose format was recorded.
Prices in product ads
Typical price
MX$93,039
With a discount
0%
Median of the prices shown on ChatGPT product ads. Products differ a lot: a reference, not a basket.
The ads, as ChatGPT shows them
See every ad- Castelec Internacional, S.A. de C.V.Sponsored
ERP para ventas y facturación
Automatiza cotizaciones y facturas sin errores con…
Oct 2026 · Technology
- Beauty ArtSponsored
Kryolan Professional Make Up
Maquillaje profesional para crear, transformar y llevar…
Oct 2026 · Beauty & personal care
- Sharkninja MexicoSponsored
💜✨ ¡Tu rutina de belleza sube de nivel! 💜✨
Conoce la nueva FlexStyle IONCurl riza, da…
Oct 2026 · Beauty & personal care
Google · AI Overviews
Google ads next to the AI Overview
Paid search ads on results pages that also show an AI Overview, since Dec 2025.
Top advertisers
Share of the Google ads seen on these pages
- 1Shein5.7%
- 2Coppel5.4%
- 3Creditea3.6%
- 4Calzado Andrea3.5%
- 5Temu2.7%
661 ads · 266 advertisers+5 more in the library
Results pages with an AI Overview
- With any ad
- 3.6%
- With a text ad
- 3.4%
- With a Shopping ad
- 0.3%
Ad formats
- Text ad61.3%
- Shopping product38.7%
Where the ad sits
Seen with a real browser: inside the AI Overview box, right after it, or elsewhere on the page. Pick a placement.
Right after it
583 shopping questions · Oct 2026- Questions with an ad
- 29 of 583
- Ads
- 138
- Product ads
- 76.1%
- Median product price
- MX$581
Top advertisers
- 1Shein15.9%
- 2Temu10.1%
- 3Steve Madden México4.3%
- 4Cklass Online4.3%
- 5Dianamexico4.3%
- 6Calzado Andrea4.3%
- 7Cuidado con el Perro4.3%
- 8H&M3.6%
Where they show up
- Other43.5%
- Fashion & footwear40.6%
- Finance & insurance13.8%
- Travel & leisure2.2%
Examples
- TemuProduct
Sandalias de cuero para hombre, Sandalias de hombre de cuero, 669 Zapatos Romanos para Hombre 2025, Sandalias hombres alta calidad, Sandalias
$569.26
- SheinProduct
Sandalias Casuales Marrones De Cuero Para Hombre Zapatos Básicos De Verano Para Exteriores,MX29
$464.64
- BBVAText
Start BBVA: va - No vuelvas a pagar anualidad*
- Banco PlataText
Plata Card: 3, 6, 9 y 12 MSI - Tarjetas Sin Anualidad
- KLARText
Tarjeta de crédito sin buró
- CrediteaText
Creditea te presta en efectivo - Solicita en menos de 10 min
Ads are counted on real shopping questions run in ChatGPT and in Google search for Mexico. The library shows only what can be published: advertiser, headline, first words, month and category. The landing pages and full copy stay in the full ads library.