Compare · Google taxonomy #100
Backpacks
Mochilas · Luggage & Bags
n = 6 answers6 promptsOct 28, 2026
Mexico
Mochilas
n = 2 answers2 promptsOct 27, 2026Leader Fjällräven14.3%
United States
Backpacks
n = 2 answers2 promptsOct 28, 2026Leader Peak Design33.3%
Spain
Mochilas
n = 2 answers2 promptsOct 28, 2026Leader Parfois7.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 9.1× higher in the US (228.3K asks a month) than in Spain (25.1K).
- A different brand leads in each country: Fjällräven in Mexico, Peak Design in the US and Parfois in Spain.
- No brand appears in the top 3 of more than one country: each market has its own winners.
- Best opportunity: the US, scoring 61 (medium) against 46 in Spain.
- A different store leads the shopping carousels in each country: Mercado Libre in Mexico, Nordstrom in the US and Amazon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
68.5K
228.3K
25.1K
Google searches / month
165K
550K
60.5K
Search trend
up +8%
Peak: Aug 2026
up +1%
Peak: Aug 2026
up +22%
Peak: Aug 2026
Cost per click
MX$2.63
High competition
$1.13
High competition
€0.19
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
50%
AI Mode 0% · ChatGPT 100%
0%
ChatGPT 0%
Ads in answers
0%
0 ads seen
0%
0 ads seen
0%
0 ads seen
Brands named
7
Top 3 hold 42.9%
3
Top 3 hold 100%
13
Top 3 hold 23.1%
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
0
No prices seen
3
Median $115
0
No prices seen
Opportunity
Medium60
Medium61
Medium46
Brands AI recommends
Top 5 per country, by share of brand mentions.
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
- 1Mercado Libre100%1
United States
3 products
- 1Nordstrom66.7%1
- 2The North Face33.3%1
Spain
0 products
- 1Amazon50%1
- 2El Corte Inglés50%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure