Compare · Google taxonomy #1001
Indoor Games
Juegos de interior · Sporting Goods
n = 104 answers104 promptsOct 28, 2026Mexico
Juegos de interior
n = 22 answers22 promptsOct 27, 2026Leader Aramith7.1%
United States
Indoor Games
n = 64 answers64 promptsOct 28, 2026Leader Brunswick3.1%
Spain
Juegos de interior
n = 18 answers18 promptsOct 28, 2026Leader Dartshopper6.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI answers show a shopping carousel 67.9% of the time in the US, but almost never in Mexico (0%).
- ChatGPT shows ads in 56.3% of these answers in the US vs 0% in Spain.
- AI demand is 4.1× higher in the US (411.6K asks a month) than in Mexico (100.8K).
- A different brand leads in each country: Aramith in Mexico, Brunswick in the US and Dartshopper in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Best opportunity: Spain, scoring 82 (high) against 70 in Mexico.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
100.8K
411.6K
115K
Google searches / month
242.8K
991.8K
277.1K
Search trend
up +3%
Peak: Apr 2026
down −22%
Peak: Feb 2026
up +1%
Peak: Oct 2025
Cost per click
MX$6.72
High competition
$0.95
High competition
€0.38
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
67.9%
AI Mode 35.7% · ChatGPT 100%
22.2%
AI Mode 0% · ChatGPT 44.4%
Ads in answers
45.5%
5 ads seen
56.3%
19 ads seen
0%
0 ads seen
Brands named
14
Top 3 hold 21.4%
83
Top 3 hold 9.2%
15
Top 3 hold 20%
Concentration
Fragmented
HHI 714
Fragmented
HHI 140
Fragmented
HHI 667
Products in carousels
0
No prices seen
164
Median $179
13
Median €198
Opportunity
High70
High73
High82
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
14 brands
United States
83 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
- 1Mercado Libre55.6%5
- 2Amazon22.2%2
- 3Decathlon11.1%1
United States
164 products
- 1Wayfair10.6%12
- 2Walmart3.9%6
- 3bowling.com3.4%2
Spain
13 products
- 1Decathlon52.9%5
- 2Amazon17.6%3
- 3VSport11.8%2
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure