Compare · Google taxonomy #103
Duffel Bags
Bolsas de deporte · Luggage & Bags
n = 6 answers6 promptsOct 28, 2026Mexico
Bolsas de deporte
n = 2 answers2 promptsOct 27, 2026Leader Under Armour20%
United States
Duffel Bags
n = 2 answers2 promptsOct 28, 2026Leader Patagonia33.3%
Spain
Bolsas de deporte
n = 2 answers2 promptsOct 28, 2026Leader Nike16.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 7.5× higher in the US (13.7K asks a month) than in Spain (1.8K).
- Search demand is growing in the US (+6%) but shrinking in Mexico (−13%) and Spain (−20%).
- A different brand leads in each country: Under Armour in Mexico, Patagonia in the US and Nike in Spain.
- Best opportunity: Mexico, scoring 35 (low) against 11 in Spain.
- A different store leads the shopping carousels in each country: Amazon in Mexico, REI in the US and Decathlon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
4.1K
13.7K
1.8K
Google searches / month
9.9K
33.1K
4.4K
Search trend
down −13%
Peak: Dec 2025
up +6%
Peak: Dec 2025
down −20%
Peak: Dec 2025
Cost per click
MX$2.48
High competition
$1.17
High competition
€0.20
High competition
Shopping carousel
50%
AI Mode 0% · ChatGPT 100%
50%
AI Mode 0% · ChatGPT 100%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
0%
0 ads seen
0%
0 ads seen
0%
0 ads seen
Brands named
5
Top 3 hold 60%
3
Top 3 hold 100%
6
Top 3 hold 50%
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
3
Median MX$879
1
Median $160
0
No prices seen
Opportunity
Low35
Low25
Low11
Brands AI recommends
Top 5 per country, by share of brand mentions.
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
3 products
- 1Amazon25%1
- 2Bodega Aurrera25%1
- 3Decathlon25%1
United States
1 products
- 1REI50%1
- 2The North Face50%1
Spain
0 products
- 1Decathlon100%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure