Compare · Google taxonomy #1111
Soccer Fútbol · Sporting Goods › Athletics
n = 26 answers · 26 prompts · Oct 28, 2026 Mexico
Fútbol
n = 8 answers · 8 prompts · Oct 27, 2026 Open A Leader Adidas 20% United States
Soccer
n = 10 answers · 10 prompts · Oct 28, 2026 Open A Leader adidas 23.1% Spain
Fútbol
n = 8 answers · 8 prompts · Oct 28, 2026 Open F Leader FIFA 13.3% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 19× higher in the US (253.3K asks a month) than in Spain (13.4K). AI answers show a shopping carousel 35% of the time in the US, but almost never in Spain (0%). Search demand is growing in Mexico (+10%) and the US (+13%) but shrinking in Spain (−24%). Adidas leads in Mexico and the US; FIFA in Spain. Only Adidas makes the top 5 in all three countries; the rest of each ranking is local. A different store leads the shopping carousels in each country: Adidas in Mexico, Dick's Sporting Goods in the US and Decathlon in Spain. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
25%
AI Mode 25% · ChatGPT 25%
35%
AI Mode 50% · ChatGPT 20%
0%
AI Mode 0% · ChatGPT 0%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 26 answers26 promptsOct 28, 2026