Compare · Google taxonomy #1114
Soccer Shin Guards
Espinilleras de fútbol · Sporting Goods › Athletics › Soccer › Soccer Protective Gear
n = 6 answers6 promptsOct 28, 2026Mexico
Espinilleras de fútbol
n = 2 answers2 promptsOct 27, 2026Leader Puma33.3%
United States
Soccer Shin Guards
n = 2 answers2 promptsOct 28, 2026Leader adidas20%
Spain
Espinilleras de fútbol
n = 2 answers2 promptsOct 28, 2026Leader Nike25%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- Search demand is growing in Mexico (+22%) and the US (+55%) but shrinking in Spain (−38%).
- AI demand is 6.2× higher in the US (11.2K asks a month) than in Spain (1.8K).
- A different brand leads in each country: Puma in Mexico, adidas in the US and Nike in Spain.
- Best opportunity: the US, scoring 76 (high) against 47 in Spain.
- A different store leads the shopping carousels in each country: Adidas in Mexico and Vizari in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
2.7K
11.2K
1.8K
Google searches / month
6.6K
27.1K
4.4K
Search trend
up +22%
Peak: Sep 2026
up +55%
Peak: Aug 2026
down −38%
Peak: Dec 2025
Cost per click
MX$1.84
High competition
$1.02
High competition
€0.31
High competition
Shopping carousel
100%
AI Mode 100% · ChatGPT 100%
50%
AI Mode 100% · ChatGPT 0%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
0%
0 ads seen
0%
0 ads seen
0%
0 ads seen
Brands named
3
Top 3 hold 100%
5
Top 3 hold 60%
4
Top 3 hold 75%
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
5
Median MX$319
6
Median $18.49
0
No prices seen
Opportunity
High67
High76
Medium47
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
3 brands
United States
5 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
5 products
United States
6 products
Spain
0 products
No shopping carousel in these answers
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure