Compare · Google taxonomy #1235
Saws
Sierras · Hardware › Tools
n = 44 answers44 promptsOct 28, 2026Mexico
Sierras
n = 12 answers12 promptsOct 27, 2026Leader Stayer12.5%
United States
Saws
n = 18 answers18 promptsOct 28, 2026Leader Woodcraft11.4%
Spain
Sierras
n = 14 answers14 promptsOct 28, 2026Leader DEKOPRO33.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- Best opportunity: Mexico, scoring 95 (high) against 7 in Spain.
- AI demand is 10× higher in the US (236.8K asks a month) than in Spain (22.9K).
- Shopping carousels show up 3.6× more often in the US (44.5% of answers) than in Mexico (12.5%).
- A different brand leads in each country: Stayer in Mexico, Woodcraft in the US and DEKOPRO in Spain.
- ChatGPT shows ads in 16.7% of these answers in Mexico vs 0% in Spain.
- Search demand is shrinking in every country (−6% to −13% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
35.9K
236.8K
22.9K
Google searches / month
86.4K
570.5K
55.3K
Search trend
down −7%
Peak: Dec 2025
down −6%
Peak: Nov 2025
down −13%
Peak: Dec 2025
Cost per click
MX$2.41
High competition
$0.65
High competition
€0.16
High competition
Shopping carousel
12.5%
AI Mode 25% · ChatGPT 0%
44.5%
AI Mode 33.3% · ChatGPT 55.6%
14.3%
AI Mode 14.3% · ChatGPT 14.3%
Ads in answers
16.7%
1 ads seen
11.1%
1 ads seen
0%
0 ads seen
Brands named
14
Top 3 hold 31.3%
27
Top 3 hold 25.7%
3
Top 3 hold 100%
Concentration
Fragmented
HHI 781
Fragmented
HHI 482
Concentrated
HHI 3,333
Products in carousels
5
Median MX$23,985
28
Median $244
31
Median €406
Opportunity
High95
High95
Low7
Brands AI recommends
Top 5 per country, by share of brand mentions.
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
5 products
United States
28 products
Spain
31 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure