Compare · Google taxonomy #127
Power & Electrical Supplies
Suministros eléctricos · Hardware
n = 100 answers100 promptsOct 28, 2026Mexico
Suministros eléctricos
n = 30 answers30 promptsOct 27, 2026Leader Bosch2.4%
United States
Power & Electrical Supplies
n = 42 answers42 promptsOct 28, 2026Leader Westinghouse2.9%
Spain
Suministros eléctricos
n = 28 answers28 promptsOct 28, 2026Leader Autosolar15%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 11× higher in the US (470.9K asks a month) than in Spain (44K).
- Shopping carousels show up 5.7× more often in the US (44.1% of answers) than in Mexico (7.7%).
- Search demand is growing in Mexico (+15%) and the US (+11%) but shrinking in Spain (−6%).
- ChatGPT shows ads in 42.9% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Bosch in Mexico, Westinghouse in the US and Autosolar in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
112.1K
470.9K
44K
Google searches / month
270.1K
1.1M
106.1K
Search trend
up +15%
Peak: Aug 2026
up +11%
Peak: Apr 2026
down −6%
Peak: Jul 2026
Cost per click
MX$5.95
High competition
$2.65
High competition
€1.65
High competition
Shopping carousel
7.7%
AI Mode 15.4% · ChatGPT 0%
44.1%
AI Mode 21.4% · ChatGPT 66.7%
10.7%
AI Mode 0% · ChatGPT 21.4%
Ads in answers
33.3%
5 ads seen
42.9%
13 ads seen
0%
0 ads seen
Brands named
42
Top 3 hold 7.1%
66
Top 3 hold 7.4%
17
Top 3 hold 30%
Concentration
Fragmented
HHI 238
Fragmented
HHI 156
Fragmented
HHI 700
Products in carousels
8
Median MX$99.14
54
Median $63.93
6
Median €179
Opportunity
High89
High79
High67
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
42 brands
United States
66 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
8 products
- 1eBay11.1%1
- 2Ferrepat11.1%1
- 3Ferrosa Construcción Center11.1%1
United States
54 products
- 1Home Depot34.8%15
- 2Amazon4.5%3
- 3Lowe's4.5%3
Spain
6 products
- 1Leroy Merlin41.7%4
- 2AgriEuro8.3%1
- 3Amazon8.3%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure