Compare · Google taxonomy #128
Fencing & Barriers
Vallas de jardín · Hardware
n = 28 answers28 promptsOct 28, 2026Mexico
Vallas de jardín
n = 8 answers8 promptsOct 27, 2026Leader PORASA50%
United States
Fencing & Barriers
n = 14 answers14 promptsOct 28, 2026Leader Barrette Outdoor Living5.9%
Spain
Vallas de jardín
n = 6 answers6 promptsOct 28, 2026Leader Original Baby50%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 18× higher in the US (162K asks a month) than in Spain (8.9K).
- AI answers show a shopping carousel 31.5% of the time in the US, but almost never in Spain (0%).
- ChatGPT shows ads in 57.1% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: PORASA in Mexico, Barrette Outdoor Living in the US and Original Baby in Spain.
- Best opportunity: the US, scoring 59 (medium) against 29 in Mexico.
- Search demand is growing in every country (+8% to +67% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
20K
162K
8.9K
Google searches / month
48.2K
390.3K
21.4K
Search trend
up +8%
Peak: Feb 2026
up +49%
Peak: Jan 2026
up +67%
Peak: Jul 2026
Cost per click
MX$2.54
High competition
$2.01
High competition
€0.13
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
31.5%
AI Mode 20% · ChatGPT 42.9%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
50%
2 ads seen
57.1%
4 ads seen
0%
0 ads seen
Brands named
2
Top 3 hold 100%
17
Top 3 hold 17.6%
2
Top 3 hold 100%
Concentration
Not enough data
Needs more answers
Fragmented
HHI 588
Not enough data
Needs more answers
Products in carousels
0
No prices seen
34
Median $52.31
0
No prices seen
Opportunity
Low29
Medium59
Low30
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
2 brands
United States
17 brands
Spain
2 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
- 1Mercado Libre50%3
- 2Amazon16.7%1
- 3Home Depot16.7%1
United States
34 products
- 1Lowe's16.2%4
- 2Home Depot16.2%3
- 3Amazon10.8%1
Spain
0 products
- 1Leroy Merlin50%1
- 2ManoMano50%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure