Compare · Google taxonomy #130
Ladders & Scaffolding
Escaleras y andamios · Hardware › Tools
n = 18 answers18 promptsOct 28, 2026Mexico
Escaleras y andamios
n = 4 answers4 promptsOct 27, 2026Leader Cuprum20%
United States
Ladders & Scaffolding
n = 8 answers8 promptsOct 28, 2026Leader Werner100%
Spain
Escaleras y andamios
n = 6 answers6 promptsOct 28, 2026No brand named in these answers
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 99× higher in the US (182.6K asks a month) than in Spain (1.9K).
- Search demand is growing in Mexico (+20%) but shrinking in Spain (−5%).
- ChatGPT shows ads in 50% of these answers in the US vs 0% in Spain.
- Best opportunity: the US, scoring 74 (high) against 37 in Spain.
- A different brand leads in each country: Cuprum in Mexico and Werner in the US.
- A different store leads the shopping carousels in each country: Amazon in Mexico, Aerial Titans, Inc. in the US and Leroy Merlin in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
2.3K
182.6K
1.9K
Google searches / month
5.5K
440K
4.5K
Search trend
up +20%
Peak: Feb 2026
up +4%
Peak: Sep 2026
down −5%
Peak: Apr 2026
Cost per click
MX$25.95
High competition
$1.34
High competition
€0.47
High competition
Shopping carousel
50%
AI Mode 100% · ChatGPT 0%
50%
AI Mode 50% · ChatGPT 50%
33.4%
AI Mode 0% · ChatGPT 66.7%
Ads in answers
0%
0 ads seen
50%
2 ads seen
0%
0 ads seen
Brands named
5
Top 3 hold 60%
1
Top 3 hold 100%
0
No brand named
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
2
Median MX$3,474
10
Median $229
5
Median €34.99
Opportunity
Medium55
High74
Low37
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
1 brands
Spain
0 brands
No brand named in these answers
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
2 products
- 1Amazon25%1
- 2Ferrenacional25%1
- 3Home Depot25%1
United States
10 products
- 1Aerial Titans, Inc.15.4%1
- 2Home Depot15.4%1
- 3Lowe's15.4%1
Spain
5 products
- 1Leroy Merlin50%3
- 2Amazon50%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure