Compare · Google taxonomy #167
Clothing Accessories
Complementos · Apparel & Accessories
n = 200 answers200 promptsOct 28, 2026Mexico
Complementos
n = 52 answers52 promptsOct 27, 2026Leader Cartier4%
United States
Clothing Accessories
n = 92 answers92 promptsOct 28, 2026Leader BlackStrap0.9%
Spain
Complementos
n = 56 answers56 promptsOct 28, 2026Leader Trendhim5%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 19× higher in the US (1.4M asks a month) than in Spain (74.8K).
- Shopping carousels show up 12× more often in the US (25.9% of answers) than in Mexico (2.3%).
- ChatGPT shows ads in 69.2% of these answers in Mexico vs 0% in Spain.
- A different brand leads in each country: Cartier in Mexico, BlackStrap in the US and Trendhim in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Best opportunity: the US, scoring 91 (high) against 71 in Mexico.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
150.7K
1.4M
74.8K
Google searches / month
363.1K
3.4M
180.3K
Search trend
down −15%
Peak: Dec 2025
down −13%
Peak: Oct 2025
down −14%
Peak: Oct 2025
Cost per click
MX$3.24
High competition
$1.42
High competition
€0.19
High competition
Shopping carousel
2.3%
AI Mode 4.5% · ChatGPT 0%
25.9%
AI Mode 27.9% · ChatGPT 23.9%
11.6%
AI Mode 12.5% · ChatGPT 10.7%
Ads in answers
69.2%
18 ads seen
30.4%
14 ads seen
0%
0 ads seen
Brands named
25
Top 3 hold 12%
216
Top 3 hold 2.7%
38
Top 3 hold 12.5%
Concentration
Fragmented
HHI 400
Fragmented
HHI 47
Fragmented
HHI 275
Products in carousels
23
Median MX$3,272
247
Median $40.11
71
Median €45.00
Opportunity
High71
High91
High79
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
25 brands
United States
216 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
23 products
- 1Mercado Libre15.6%5
- 2Etsy15.6%1
- 3Amazon6.3%2
United States
247 products
- 1Etsy14.4%13
- 2Amazon14%12
- 3Walmart7.4%10
Spain
71 products
- 1Etsy25%3
- 2Amazon22.4%5
- 3Lunss10.5%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure