Compare · Google taxonomy #1673
Plumbing Fixtures
Piezas para fontanería · Hardware › Plumbing
n = 40 answers40 promptsOct 28, 2026Mexico
Piezas para fontanería
n = 12 answers12 promptsOct 27, 2026Leader Interceramic28.6%
United States
Plumbing Fixtures
n = 18 answers18 promptsOct 28, 2026Leader Kohler16%
Spain
Piezas para fontanería
n = 10 answers10 promptsOct 28, 2026Leader Roca20%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 7.4× higher in the US (383.2K asks a month) than in Mexico (51.5K).
- ChatGPT shows ads in 50% of these answers in Mexico vs 0% in Spain.
- Best opportunity: the US, scoring 92 (high) against 54 in Mexico.
- The top 3 brands hold 57.1% of mentions in Mexico but 24% in the US: the US is the more open market.
- A different brand leads in each country: Interceramic in Mexico, Kohler in the US and Roca in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
51.5K
383.2K
52.3K
Google searches / month
124.1K
923.3K
125.9K
Search trend
up +4%
Peak: Apr 2026
up +8%
Peak: Aug 2026
up +1%
Peak: Apr 2026
Cost per click
MX$3.01
High competition
$1.26
High competition
€0.29
High competition
Shopping carousel
18.3%
AI Mode 20% · ChatGPT 16.7%
27.8%
AI Mode 33.3% · ChatGPT 22.2%
20%
AI Mode 0% · ChatGPT 40%
Ads in answers
50%
3 ads seen
44.4%
6 ads seen
0%
0 ads seen
Brands named
6
Top 3 hold 57.1%
22
Top 3 hold 24%
9
Top 3 hold 40%
Concentration
Moderate
HHI 1,837
Fragmented
HHI 592
Fragmented
HHI 1,200
Products in carousels
7
Median MX$1,604
48
Median $219
6
Median €101
Opportunity
Medium54
High92
High90
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
6 brands
United States
22 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
7 products
United States
48 products
Spain
6 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure