Compare · Google taxonomy #184
Costumes & Accessories
Disfraces y accesorios · Apparel & Accessories
n = 18 answers18 promptsOct 28, 2026Mexico
Disfraces y accesorios
n = 4 answers4 promptsOct 28, 2026No brand named in these answers
United States
Costumes & Accessories
n = 14 answers14 promptsOct 28, 2026Leader Halloween Costumes7.7%
Spain
Disfraces y accesorios
Not sampled yetWhat's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 1,797× higher in the US (864.5K asks a month) than in Spain (481).
- ChatGPT shows ads in 71.4% of these answers in the US vs 0% in Mexico.
- Shopping carousels show up 3.5× more often in Mexico (25% of answers) than in the US (7.2%).
- Best opportunity: the US, scoring 72 (high) against 43 in Mexico.
- Search demand is shrinking in every country (−27% to −86% year on year).
- A different store leads the shopping carousels in each country: Mercado Libre in Mexico and Amazon in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
9.6K
864.5K
481
Google searches / month
23.1K
2.1M
1.2K
Search trend
down −27%
Peak: Dec 2025
down −86%
Peak: Dec 2025
down −33%
Peak: Mar 2026
Cost per click
MX$2.61
Low competition
$0.51
High competition
€0.09
High competition
Shopping carousel
25%
AI Mode 50% · ChatGPT 0%
7.2%
AI Mode 0% · ChatGPT 14.3%
Not sampled yet
Ads in answers
0%
0 ads seen
71.4%
5 ads seen
Not sampled yet
Brands named
0
No brand named
25
Top 3 hold 15.4%
Not sampled yet
Concentration
Not enough data
Needs more answers
Fragmented
HHI 414
Not sampled yet
Products in carousels
4
Median MX$599
2
Median $1,056
Not sampled yet
Opportunity
Low43
High72
Not sampled yet
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
0 brands
No brand named in these answers
United States
25 brands
Spain
0 brands
Not sampled in Spain
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
4 products
- 1Mercado Libre50%1
- 2Coppel25%1
- 3Sears25%1
United States
2 products
- 1Amazon42.9%3
- 2Etsy42.9%2
- 3Walmart14.3%1
Spain
0 products
Not sampled in Spain
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure