Compare · Google taxonomy #188
Jewelry
Joyería · Apparel & Accessories
n = 56 answers56 promptsOct 28, 2026Mexico
Joyería
n = 18 answers18 promptsOct 27, 2026Leader Artizan Joyería12.5%
United States
Jewelry
n = 24 answers24 promptsOct 28, 2026Leader Barton Watch Bands2.1%
Spain
Joyería
n = 14 answers14 promptsOct 28, 2026Leader Diloy España7.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 21× higher in the US (1.1M asks a month) than in Spain (52.3K).
- ChatGPT shows ads in 58.3% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 3.8× more often in the US (37.5% of answers) than in Spain (10%).
- A different brand leads in each country: Artizan Joyería in Mexico, Barton Watch Bands in the US and Diloy España in Spain.
- The top 3 brands hold 25% of mentions in Mexico but 6.4% in the US: the US is the more open market.
- Search demand is shrinking in every country (−8% to −17% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
129.3K
1.1M
52.3K
Google searches / month
311.6K
2.7M
126K
Search trend
down −8%
Peak: Apr 2026
down −17%
Peak: Oct 2025
down −17%
Peak: Oct 2025
Cost per click
MX$8.74
High competition
$1.43
High competition
€0.56
High competition
Shopping carousel
11.8%
AI Mode 12.5% · ChatGPT 11.1%
37.5%
AI Mode 33.3% · ChatGPT 41.7%
10%
AI Mode 20% · ChatGPT 0%
Ads in answers
33.3%
3 ads seen
58.3%
9 ads seen
0%
0 ads seen
Brands named
15
Top 3 hold 25%
47
Top 3 hold 6.4%
14
Top 3 hold 21.4%
Concentration
Fragmented
HHI 703
Fragmented
HHI 213
Fragmented
HHI 714
Products in carousels
20
Median MX$442
82
Median $54.81
25
Median €50.50
Opportunity
High74
High83
High75
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
15 brands
United States
47 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
20 products
United States
82 products
Spain
25 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure