Compare · Google taxonomy #1974
Locks & Keys
Llaves y cerrojos · Hardware
n = 10 answers10 promptsOct 28, 2026Mexico
Llaves y cerrojos
n = 2 answers2 promptsOct 27, 2026Leader Ifam33.3%
United States
Locks & Keys
n = 6 answers6 promptsOct 28, 2026Leader Schlage13.3%
Spain
Llaves y cerrojos
n = 2 answers2 promptsOct 28, 2026Leader Abus16.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- Search demand is growing in Mexico (+6%) but shrinking in the US (−7%) and Spain (−7%).
- AI demand is 6.4× higher in the US (26.7K asks a month) than in Spain (4.2K).
- A different brand leads in each country: Ifam in Mexico, Schlage in the US and Abus in Spain.
- Best opportunity: the US, scoring 39 (low) against 9 in Mexico.
- A different store leads the shopping carousels in each country: Best Buy in the US and Amazon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
9.3K
26.7K
4.2K
Google searches / month
22.4K
64.3K
10.1K
Search trend
up +6%
Peak: Dec 2025
down −7%
Peak: Apr 2026
down −7%
Peak: Dec 2025
Cost per click
MX$6.75
High competition
$0.81
High competition
€0.08
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
33.4%
AI Mode 0% · ChatGPT 66.7%
50%
AI Mode 0% · ChatGPT 100%
Ads in answers
100%
1 ads seen
33.3%
2 ads seen
0%
0 ads seen
Brands named
3
Top 3 hold 100%
14
Top 3 hold 26.7%
6
Top 3 hold 50%
Concentration
Not enough data
Needs more answers
Fragmented
HHI 756
Not enough data
Needs more answers
Products in carousels
0
No prices seen
5
Median $31.49
2
Median €13.83
Opportunity
Low9
Low39
Low19
Brands AI recommends
Top 5 per country, by share of brand mentions.
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
No shopping carousel in these answers
United States
5 products
- 1Best Buy40%1
- 2Glorious20%1
- 3Keychron20%1
Spain
2 products
- 1Amazon50%1
- 2Yale50%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure