Compare · Google taxonomy #223
Audio
Electronics
n = 190 answers150 promptsOct 28, 2026Mexico
Audio
n = 64 answers44 promptsOct 27, 2026Leader Sony4.7%
United States
Audio
n = 74 answers74 promptsOct 28, 2026Leader Sony3.2%
Spain
Audio
n = 52 answers32 promptsOct 28, 2026Leader Sony4.9%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 27× higher in the US (1.6M asks a month) than in Spain (60.4K).
- Sony is the brand AI names most in all three countries.
- ChatGPT shows ads in 32.4% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 2.1× more often in the US (35.5% of answers) than in Mexico (17%).
- Only Sony makes the top 5 in all three countries; the rest of each ranking is local.
- Best opportunity: Mexico, scoring 90 (high) against 78 in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
173.2K
1.6M
60.4K
Google searches / month
417.3K
3.9M
145.6K
Search trend
up +4%
Peak: Apr 2026
down −16%
Peak: Oct 2025
down −16%
Peak: Oct 2025
Cost per click
MX$2.96
High competition
$1.53
High competition
€0.21
High competition
Shopping carousel
17%
AI Mode 14.3% · ChatGPT 18.8%
35.5%
AI Mode 41.2% · ChatGPT 29.7%
17.8%
AI Mode 15.4% · ChatGPT 19.2%
Ads in answers
31.3%
10 ads seen
32.4%
12 ads seen
0%
0 ads seen
Brands named
82
Top 3 hold 8.1%
124
Top 3 hold 8.4%
55
Top 3 hold 11.5%
Concentration
Fragmented
HHI 135
Fragmented
HHI 104
Fragmented
HHI 202
Products in carousels
18
Median MX$779
108
Median $250
45
Median €164
Opportunity
High90
High90
High78
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
124 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
18 products
- 1Amazon39.3%9
- 2Mercado Libre32.1%9
- 3Sony7.1%1
United States
108 products
- 1Sweetwater14.5%10
- 2Best Buy12.9%10
- 3Walmart8.9%8
Spain
45 products
- 1Amazon30.8%8
- 2PcComponentes11.5%5
- 3Fnac5.8%3
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure