Compare · Google taxonomy #242
Audio Players & Recorders
Reproducción y grabación de sonido · Electronics › Audio
n = 64 answers50 promptsOct 28, 2026Mexico
Reproducción y grabación de sonido
n = 22 answers14 promptsOct 27, 2026Leader Sony4%
United States
Audio Players & Recorders
n = 26 answers26 promptsOct 28, 2026Leader Tascam3.8%
Spain
Reproducción y grabación de sonido
n = 16 answers10 promptsOct 28, 2026Leader Powerplanetonline8.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 24× higher in the US (528.4K asks a month) than in Spain (22.1K).
- Search demand is growing in Mexico (+6%) but shrinking in Spain (−13%).
- ChatGPT shows ads in 30.8% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Sony in Mexico, Tascam in the US and Powerplanetonline in Spain.
- Shopping carousels show up 2× more often in the US (30.5% of answers) than in Spain (15.4%).
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
96.5K
528.4K
22.1K
Google searches / month
232.6K
1.3M
53.3K
Search trend
up +6%
Peak: Jul 2026
down −3%
Peak: Oct 2025
down −13%
Peak: Nov 2025
Cost per click
MX$3.22
High competition
$1.38
High competition
€0.21
High competition
Shopping carousel
23.2%
AI Mode 16.7% · ChatGPT 27.3%
30.5%
AI Mode 45.5% · ChatGPT 15.4%
15.4%
AI Mode 0% · ChatGPT 25%
Ads in answers
27.3%
3 ads seen
30.8%
4 ads seen
0%
0 ads seen
Brands named
49
Top 3 hold 8%
68
Top 3 hold 10%
22
Top 3 hold 17.4%
Concentration
Fragmented
HHI 208
Fragmented
HHI 169
Fragmented
HHI 473
Products in carousels
7
Median MX$1,759
33
Median $208
8
Median €232
Opportunity
High100
High98
High96
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
68 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
7 products
United States
33 products
Spain
8 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure