Compare · Google taxonomy #2548
Makeup Tools Objetos para maquillaje · Health & Beauty › Personal Care › Cosmetics › Cosmetic Tools
n = 40 answers · 40 prompts · Oct 28, 2026 Mexico
Objetos para maquillaje
n = 10 answers · 10 prompts · Oct 27, 2026 Open RT Leader Real Techniques 14.3% United States
Makeup Tools
n = 20 answers · 20 prompts · Oct 28, 2026 Open K Leader KISS 4.2% Spain
Objetos para maquillaje
n = 10 answers · 10 prompts · Oct 28, 2026 Open MF Leader My Furniture 12.5% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI answers show a shopping carousel 31.1% of the time in the US, but almost never in Spain (0%). AI demand is 8.4× higher in the US (81.3K asks a month) than in Spain (9.6K). ChatGPT shows ads in 40% of these answers in the US vs 0% in Spain. A different brand leads in each country: Real Techniques in Mexico, KISS in the US and My Furniture in Spain. The top 3 brands hold 37.5% of mentions in Spain but 12.5% in the US: the US is the more open market. Search demand is shrinking in every country (−17% to −24% year on year). Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
10%
AI Mode 20% · ChatGPT 0%
31.1%
AI Mode 22.2% · ChatGPT 40%
0%
AI Mode 0% · ChatGPT 0%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 40 answers40 promptsOct 28, 2026
