Compare · Google taxonomy #2619
Cosmetic Tools Objetos cosméticos · Health & Beauty › Personal Care › Cosmetics
n = 80 answers · 80 prompts · Oct 28, 2026 Mexico
Objetos cosméticos
n = 16 answers · 16 prompts · Oct 27, 2026 Open RT Leader Real Techniques 13.3% United States
Cosmetic Tools
n = 48 answers · 48 prompts · Oct 28, 2026 Open T Leader Tweezerman 4.7% Spain
Objetos cosméticos
n = 16 answers · 16 prompts · Oct 28, 2026 Open MF Leader My Furniture 11.1% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 12× higher in the US (196.4K asks a month) than in Spain (16K). AI answers show a shopping carousel 25.3% of the time in the US, but almost never in Spain (0%). ChatGPT shows ads in 29.2% of these answers in the US vs 0% in Spain. A different brand leads in each country: Real Techniques in Mexico, Tweezerman in the US and My Furniture in Spain. The top 3 brands hold 33.3% of mentions in Spain but 9.3% in the US: the US is the more open market. A different store leads the shopping carousels in each country: Amazon in Mexico, Ulta Beauty in the US and Leroy Merlin in Spain. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
6.3%
AI Mode 12.5% · ChatGPT 0%
25.3%
AI Mode 17.4% · ChatGPT 33.3%
0%
AI Mode 0% · ChatGPT 0%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 80 answers80 promptsOct 28, 2026
