Compare · Google taxonomy #262
Communications
Comunicación · Electronics
n = 84 answers84 promptsOct 28, 2026Mexico
Comunicación
n = 22 answers22 promptsOct 27, 2026Leader Spigen6.1%
United States
Communications
n = 42 answers42 promptsOct 28, 2026Leader AT&T4.8%
Spain
Comunicación
n = 20 answers20 promptsOct 28, 2026Leader Gigaset4.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 38× higher in the US (747.8K asks a month) than in Spain (19.4K).
- ChatGPT shows ads in 71.4% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Spigen in Mexico, AT&T in the US and Gigaset in Spain.
- Only Panasonic makes the top 5 in all three countries; the rest of each ranking is local.
- Best opportunity: the US, scoring 75 (high) against 63 in Mexico.
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
33.6K
747.8K
19.4K
Google searches / month
80.9K
1.8M
46.9K
Search trend
down −3%
Peak: May 2026
down −30%
Peak: Oct 2025
down −13%
Peak: Apr 2026
Cost per click
MX$6.70
High competition
$5.39
High competition
€0.75
High competition
Shopping carousel
14.6%
AI Mode 20% · ChatGPT 9.1%
17.1%
AI Mode 29.4% · ChatGPT 4.8%
15.6%
AI Mode 11.1% · ChatGPT 20%
Ads in answers
45.5%
5 ads seen
71.4%
20 ads seen
0%
0 ads seen
Brands named
32
Top 3 hold 12.1%
90
Top 3 hold 10.6%
42
Top 3 hold 13%
Concentration
Fragmented
HHI 321
Fragmented
HHI 139
Fragmented
HHI 255
Products in carousels
7
Median MX$699
26
Median $52.94
16
Median €150
Opportunity
Medium63
High75
High68
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
90 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
7 products
- 1Amazon33.3%4
- 2Mercado Libre25%3
- 3Bodega Aurrera16.7%2
United States
26 products
- 1Walmart16.7%6
- 2Best Buy11.9%5
- 3eBay7.1%3
Spain
16 products
- 1Amazon58.8%3
- 2Onedirect11.8%1
- 3CSMobiles5.9%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure