Mexico
Colchones
n = 2 answers · 2 prompts · Oct 27, 2026 Open A Leader Atlas 14.3%
United States
Mattresses
n = 2 answers · 2 prompts · Oct 28, 2026 Open A Leader Amerisleep 10%
Spain
Colchones
n = 2 answers · 2 prompts · Oct 28, 2026 Open CE Leader Colchón Exprés 16.7% What's different Generated from the numbers below; each line only appears when both sides have enough data.
Best opportunity: the US, scoring 89 (high) against 27 in Mexico. AI demand is 7.4× higher in the US (186.8K asks a month) than in Spain (25.1K). A different brand leads in each country: Atlas in Mexico, Amerisleep in the US and Colchón Exprés in Spain. Search demand is shrinking in every country (−7% to −13% year on year). A different store leads the shopping carousels in each country: Amazon in Mexico, Saatva in the US and IKEA in Spain. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
100%
AI Mode 100% · ChatGPT 100%
50%
AI Mode 100% · ChatGPT 0%
0%
AI Mode 0% · ChatGPT 0%
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure