Compare · Google taxonomy #270
Telephony
Telefonía · Electronics › Communications
n = 56 answers56 promptsOct 28, 2026Mexico
Telefonía
n = 16 answers16 promptsOct 27, 2026Leader Spigen8.3%
United States
Telephony
n = 26 answers26 promptsOct 28, 2026Leader AT&T6.6%
Spain
Telefonía
n = 14 answers14 promptsOct 28, 2026Leader Gigaset5.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 41× higher in the US (568.4K asks a month) than in Spain (13.8K).
- ChatGPT shows ads in 76.9% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Spigen in Mexico, AT&T in the US and Gigaset in Spain.
- Shopping carousels show up 1.7× more often in Spain (21.5% of answers) than in Mexico (12.5%).
- Only Panasonic makes the top 5 in all three countries; the rest of each ranking is local.
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
24.9K
568.4K
13.8K
Google searches / month
60.1K
1.4M
33.2K
Search trend
down −6%
Peak: May 2026
down −39%
Peak: Nov 2025
down −18%
Peak: Apr 2026
Cost per click
MX$5.81
High competition
$6.23
High competition
€0.69
High competition
Shopping carousel
12.5%
AI Mode 25% · ChatGPT 0%
20.5%
AI Mode 33.3% · ChatGPT 7.7%
21.5%
AI Mode 14.3% · ChatGPT 28.6%
Ads in answers
62.5%
5 ads seen
76.9%
13 ads seen
0%
0 ads seen
Brands named
23
Top 3 hold 16.7%
53
Top 3 hold 14.8%
31
Top 3 hold 17.1%
Concentration
Fragmented
HHI 451
Fragmented
HHI 228
Fragmented
HHI 351
Products in carousels
6
Median MX$434
22
Median $42.24
16
Median €150
Opportunity
High84
High88
High94
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
23 brands
United States
53 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
6 products
- 1Amazon30%3
- 2Bodega Aurrera20%2
- 3Mercado Libre20%2
United States
22 products
- 1Walmart16.7%5
- 2Best Buy13.9%5
- 3eBay8.3%3
Spain
16 products
- 1Amazon58.8%3
- 2Onedirect11.8%1
- 3CSMobiles5.9%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure