Compare · Google taxonomy #278
Computers
Ordenadores · Electronics
n = 44 answers44 promptsOct 28, 2026Mexico
Ordenadores
n = 10 answers10 promptsOct 27, 2026Leader Apple9.1%
United States
Computers
n = 22 answers22 promptsOct 28, 2026Leader HP6.7%
Spain
Ordenadores
n = 12 answers12 promptsOct 28, 2026Leader Apple11.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 11× higher in the US (673.7K asks a month) than in Spain (64.1K).
- ChatGPT shows ads in 54.5% of these answers in the US vs 0% in Spain.
- Apple leads in Mexico and Spain; HP in the US.
- Only Apple makes the top 5 in all three countries; the rest of each ranking is local.
- Amazon leads the shopping carousels in Mexico and Spain; Best Buy in the US.
- Search demand is shrinking in every country (−20% to −48% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
73.1K
673.7K
64.1K
Google searches / month
176.2K
1.6M
154.4K
Search trend
down −35%
Peak: Oct 2025
down −48%
Peak: Oct 2025
down −20%
Peak: Oct 2025
Cost per click
MX$7.02
Low competition
$1.26
High competition
€0.32
High competition
Shopping carousel
32.5%
AI Mode 25% · ChatGPT 40%
37.1%
AI Mode 28.6% · ChatGPT 45.5%
37.5%
AI Mode 75% · ChatGPT 0%
Ads in answers
20%
1 ads seen
54.5%
8 ads seen
0%
0 ads seen
Brands named
19
Top 3 hold 27.3%
35
Top 3 hold 17.8%
21
Top 3 hold 25.9%
Concentration
Fragmented
HHI 579
Fragmented
HHI 341
Fragmented
HHI 562
Products in carousels
6
Median MX$6,514
22
Median $760
51
Median €629
Opportunity
High70
High76
High73
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
19 brands
United States
35 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
6 products
United States
22 products
Spain
51 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure