Compare · Google taxonomy #2847
Baby Toys & Activity Equipment
Juguetes y actividades para bebés · Baby & Toddler
n = 38 answers38 promptsOct 28, 2026Mexico
Juguetes y actividades para bebés
n = 8 answers8 promptsOct 28, 2026Leader Fisher-Price20%
United States
Baby Toys & Activity Equipment
n = 18 answers18 promptsOct 28, 2026Leader PlanToys8.3%
Spain
Juguetes y actividades para bebés
n = 12 answers12 promptsOct 28, 2026Leader Sophie la girafe15.4%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 18× higher in the US (135.4K asks a month) than in Spain (7.4K).
- Best opportunity: the US, scoring 70 (high) against 34 in Mexico.
- ChatGPT shows ads in 25% of these answers in Mexico vs 0% in Spain.
- A different brand leads in each country: Fisher-Price in Mexico, PlanToys in the US and Sophie la girafe in Spain.
- Shopping carousels show up 1.6× more often in the US (40.9% of answers) than in Mexico (25%).
- Amazon leads the shopping carousels in Mexico and Spain; Etsy in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
12.1K
135.4K
7.4K
Google searches / month
29.1K
326.2K
17.9K
Search trend
up +2%
Peak: Apr 2026
up +1%
Peak: Feb 2026
down −6%
Peak: Apr 2026
Cost per click
MX$2.19
High competition
$0.79
High competition
€0.17
High competition
Shopping carousel
25%
AI Mode 25% · ChatGPT 25%
40.9%
AI Mode 37.5% · ChatGPT 44.4%
33.4%
AI Mode 0% · ChatGPT 66.7%
Ads in answers
25%
1 ads seen
11.1%
1 ads seen
0%
0 ads seen
Brands named
8
Top 3 hold 50%
22
Top 3 hold 20.8%
12
Top 3 hold 30.8%
Concentration
Fragmented
HHI 1,400
Fragmented
HHI 486
Fragmented
HHI 888
Products in carousels
6
Median MX$132
73
Median $79.50
12
Median €25.97
Opportunity
Low34
High70
Low42
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
8 brands
United States
22 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
6 products
United States
73 products
Spain
12 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure