Compare · Google taxonomy #2986
Office Instruments
Artículos de oficina · Office Supplies
n = 80 answers80 promptsOct 28, 2026Mexico
Artículos de oficina
n = 20 answers20 promptsOct 27, 2026Leader BIC4.5%
United States
Office Instruments
n = 40 answers40 promptsOct 28, 2026Leader Pilot5.8%
Spain
Artículos de oficina
n = 20 answers20 promptsOct 28, 2026Leader Bic5.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 80% of these answers in the US vs 0% in Spain.
- AI demand is 10× higher in the US (472.5K asks a month) than in Spain (46.1K).
- AI answers show a shopping carousel 42.5% of the time in the US, but almost never in Spain (0%).
- BIC leads in Mexico and Spain; Pilot in the US.
- Best opportunity: Mexico, scoring 83 (high) against 63 in the US.
- Only BIC makes the top 5 in all three countries; the rest of each ranking is local.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
73.7K
472.5K
46.1K
Google searches / month
177.7K
1.1M
111.1K
Search trend
down −2%
Peak: Apr 2026
down −10%
Peak: Oct 2025
down −2%
Peak: Dec 2025
Cost per click
MX$9.81
High competition
$1.74
High competition
€0.16
High competition
Shopping carousel
8.4%
AI Mode 16.7% · ChatGPT 0%
42.5%
AI Mode 30% · ChatGPT 55%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
20%
2 ads seen
80%
23 ads seen
0%
0 ads seen
Brands named
22
Top 3 hold 13.6%
47
Top 3 hold 13.5%
33
Top 3 hold 15.8%
Concentration
Fragmented
HHI 455
Fragmented
HHI 237
Fragmented
HHI 332
Products in carousels
10
Median MX$160
59
Median $14.11
0
No prices seen
Opportunity
High83
Medium63
High76
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
22 brands
United States
47 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
10 products
- 1Amazon25%1
- 2Bodega Aurrera16.7%1
- 3Mercado Libre16.7%1
United States
59 products
- 1Staples17.1%7
- 2Walmart14.5%10
- 3Blick Art Materials11.8%7
Spain
0 products
- 1Amazon100%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure