Compare · Google taxonomy #3173
Gardening Tools
Herramientas de jardín · Home & Garden › Lawn & Garden › Gardening
n = 44 answers44 promptsOct 28, 2026Mexico
Herramientas de jardín
n = 10 answers10 promptsOct 27, 2026Leader Truper25%
United States
Gardening Tools
n = 24 answers24 promptsOct 28, 2026Leader Fiskars12.2%
Spain
Herramientas de jardín
n = 10 answers10 promptsOct 28, 2026Leader Bosch6.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 17× higher in the US (190.5K asks a month) than in Spain (11.4K).
- AI answers show a shopping carousel 25% of the time in Mexico, but almost never in Spain (0%).
- Search demand is growing in Mexico (+8%) and the US (+66%) but shrinking in Spain (−11%).
- ChatGPT shows ads in 50% of these answers in the US vs 0% in Spain.
- The top 3 brands hold 50% of mentions in Mexico but 18.8% in Spain: Spain is the more open market.
- A different brand leads in each country: Truper in Mexico, Fiskars in the US and Bosch in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
22.2K
190.5K
11.4K
Google searches / month
53.5K
459.1K
27.4K
Search trend
up +8%
Peak: Sep 2026
up +66%
Peak: Jan 2026
down −11%
Peak: Apr 2026
Cost per click
MX$2.08
High competition
$0.62
High competition
€0.15
High competition
Shopping carousel
25%
AI Mode 50% · ChatGPT 0%
25%
AI Mode 16.7% · ChatGPT 33.3%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
40%
2 ads seen
50%
6 ads seen
0%
0 ads seen
Brands named
7
Top 3 hold 50%
32
Top 3 hold 22%
16
Top 3 hold 18.8%
Concentration
Moderate
HHI 1,563
Fragmented
HHI 422
Fragmented
HHI 625
Products in carousels
27
Median MX$2,452
16
Median $93.24
0
No prices seen
Opportunity
High69
High96
High99
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
7 brands
United States
32 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
27 products
United States
16 products
Spain
0 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure