Compare · Google taxonomy #3229
Pretend Play
Juguetes de simulación · Toys & Games › Toys
n = 24 answers20 promptsOct 28, 2026Mexico
Juguetes de simulación
n = 8 answers6 promptsOct 27, 2026Leader Melissa & Doug33.3%
United States
Pretend Play
n = 8 answers8 promptsOct 28, 2026Leader Battat15.4%
Spain
Juguetes de simulación
n = 8 answers6 promptsOct 28, 2026Leader Mumuchu25%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 100% of these answers in Mexico vs 0% in Spain.
- Best opportunity: the US, scoring 78 (high) against 0 in Mexico.
- Search demand is growing in Spain (+29%) but shrinking in Mexico (−72%) and the US (−56%).
- Shopping carousels show up 4× more often in Mexico (57.1% of answers) than in Spain (14.3%).
- AI demand is 5.1× higher in the US (18K asks a month) than in Spain (3.5K).
- A different brand leads in each country: Melissa & Doug in Mexico, Battat in the US and Mumuchu in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
11.6K
18K
3.5K
Google searches / month
28K
43.3K
8.5K
Search trend
down −72%
Peak: Oct 2025
down −56%
Peak: Nov 2025
up +29%
Peak: Aug 2026
Cost per click
MX$1.88
High competition
$0.65
High competition
€0.37
High competition
Shopping carousel
57.1%
AI Mode 33.3% · ChatGPT 75%
25%
AI Mode 25% · ChatGPT 25%
14.3%
AI Mode 0% · ChatGPT 25%
Ads in answers
100%
4 ads seen
0%
0 ads seen
0%
0 ads seen
Brands named
3
Top 3 hold 100%
12
Top 3 hold 30.8%
4
Top 3 hold 75%
Concentration
Concentrated
HHI 3,333
Fragmented
HHI 888
Moderate
HHI 2,500
Products in carousels
12
Median MX$484
6
Median $27.49
1
Median €200
Opportunity
Low0
High78
Low10
Brands AI recommends
Top 5 per country, by share of brand mentions.
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
12 products
United States
6 products
Spain
1 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure