Compare · Google taxonomy #338
Flashlights & Headlamps
Linternas · Hardware › Tools
n = 12 answers12 promptsOct 28, 2026Mexico
Linternas
n = 4 answers4 promptsOct 27, 2026Leader Spinit7.7%
United States
Flashlights & Headlamps
n = 4 answers4 promptsOct 28, 2026Leader Fenix33.3%
Spain
Linternas
n = 4 answers4 promptsOct 28, 2026Leader Petzl50%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 14× higher in the US (200.5K asks a month) than in Mexico (14.4K).
- Search demand is growing in Mexico (+34%) but shrinking in the US (−22%) and Spain (−12%).
- A different brand leads in each country: Spinit in Mexico, Fenix in the US and Petzl in Spain.
- Amazon leads the shopping carousels in Mexico and Spain; BatteryJunction in the US.
- Best opportunity: the US, scoring 89 (high) against 79 in Spain.
- No ChatGPT ad was seen in any country for this category yet.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
14.4K
200.5K
14.5K
Google searches / month
34.7K
483.1K
35K
Search trend
up +34%
Peak: Sep 2026
down −22%
Peak: Nov 2025
down −12%
Peak: Dec 2025
Cost per click
MX$3.18
High competition
$1.89
High competition
€0.13
High competition
Shopping carousel
25%
AI Mode 0% · ChatGPT 50%
25%
AI Mode 50% · ChatGPT 0%
25%
AI Mode 0% · ChatGPT 50%
Ads in answers
0%
0 ads seen
0%
0 ads seen
0%
0 ads seen
Brands named
13
Top 3 hold 23.1%
3
Top 3 hold 100%
2
Top 3 hold 100%
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
1
Median MX$1,295
4
Median $79.93
2
Median €120
Opportunity
High81
High89
High79
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
13 brands
United States
3 brands
Spain
2 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
1 products
- 1Amazon50%1
- 2Mercado Libre50%1
United States
4 products
- 1BatteryJunction25%1
- 2eBay25%1
- 3Fenix Lighting USA25%1
Spain
2 products
- 1Amazon50%2
- 2Alerta-Tactical25%1
- 3Leroy Merlin25%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure