Compare · Google taxonomy #345
Print, Copy, Scan & Fax
Fax, escáner, copiadora e impresora · Electronics
n = 38 answers38 promptsOct 28, 2026Mexico
Fax, escáner, copiadora e impresora
n = 12 answers12 promptsOct 27, 2026Leader HP17.4%
United States
Print, Copy, Scan & Fax
n = 16 answers16 promptsOct 28, 2026Leader Epson11.5%
Spain
Fax, escáner, copiadora e impresora
n = 10 answers10 promptsOct 28, 2026Leader Canon13%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 75% of these answers in the US vs 0% in Spain.
- AI demand is 15× higher in the US (580.1K asks a month) than in Spain (39.2K).
- Search demand is growing in Mexico (+34%) and the US (+30%) but shrinking in Spain (−8%).
- Shopping carousels show up 3.8× more often in the US (37.5% of answers) than in Spain (10%).
- A different brand leads in each country: HP in Mexico, Epson in the US and Canon in Spain.
- The top 3 brands hold 52.2% of mentions in Mexico but 30.8% in the US: the US is the more open market.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
53.4K
580.1K
39.2K
Google searches / month
128.6K
1.4M
94.4K
Search trend
up +34%
Peak: Sep 2026
up +30%
Peak: Sep 2026
down −8%
Peak: Oct 2025
Cost per click
MX$4.95
Low competition
$1.07
High competition
€0.39
High competition
Shopping carousel
25%
AI Mode 50% · ChatGPT 0%
37.5%
AI Mode 25% · ChatGPT 50%
10%
AI Mode 0% · ChatGPT 20%
Ads in answers
33.3%
2 ads seen
75%
7 ads seen
0%
0 ads seen
Brands named
12
Top 3 hold 52.2%
20
Top 3 hold 30.8%
17
Top 3 hold 34.8%
Concentration
Fragmented
HHI 1,229
Fragmented
HHI 621
Fragmented
HHI 737
Products in carousels
10
Median MX$4,459
20
Median $98.56
4
Median €285
Opportunity
Medium48
Medium60
Medium61
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
20 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
10 products
- 1Office Depot23.1%2
- 2Amazon7.7%1
- 3Compusistemas7.7%1
United States
20 products
- 1Best Buy16.7%4
- 2Micro Center8.3%1
- 3Amazon4.2%1
Spain
4 products
- 1Carrefour25%1
- 2El Corte Inglés25%1
- 3Fnac25%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure