Compare · Google taxonomy #359
Business & Home Security
Seguridad empresarial y del hogar · Home & Garden
n = 32 answers32 promptsOct 28, 2026Mexico
Seguridad empresarial y del hogar
n = 8 answers8 promptsOct 27, 2026Leader Steren10.5%
United States
Business & Home Security
n = 16 answers16 promptsOct 28, 2026Leader Ring6.3%
Spain
Seguridad empresarial y del hogar
n = 8 answers8 promptsOct 28, 2026Leader Cajas108.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- Search demand is growing in Mexico (+7%) but shrinking in the US (−21%) and Spain (−13%).
- ChatGPT shows ads in 50% of these answers in Mexico vs 0% in Spain.
- AI demand is 5.2× higher in the US (79.8K asks a month) than in Spain (15.3K).
- A different brand leads in each country: Steren in Mexico, Ring in the US and Cajas10 in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Best opportunity: the US, scoring 64 (medium) against 53 in Mexico.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
23.4K
79.8K
15.3K
Google searches / month
56.4K
192.3K
36.9K
Search trend
up +7%
Peak: Feb 2026
down −21%
Peak: Dec 2025
down −13%
Peak: Oct 2025
Cost per click
MX$13.06
High competition
$31.46
High competition
€2.83
High competition
Shopping carousel
25%
AI Mode 25% · ChatGPT 25%
26.8%
AI Mode 28.6% · ChatGPT 25%
25%
AI Mode 0% · ChatGPT 50%
Ads in answers
50%
2 ads seen
12.5%
1 ads seen
0%
0 ads seen
Brands named
18
Top 3 hold 21.1%
31
Top 3 hold 12.5%
12
Top 3 hold 25%
Concentration
Fragmented
HHI 582
Fragmented
HHI 332
Fragmented
HHI 833
Products in carousels
6
Median MX$3,541
13
Median $74.99
5
Median €325
Opportunity
Medium53
Medium64
Medium59
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
18 brands
United States
31 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
6 products
- 1Amazon33.3%1
- 2Home Depot33.3%1
- 3eBay16.7%1
United States
13 products
- 1Walmart21.1%3
- 2Home Depot15.8%3
- 3Northern Tool10.5%2
Spain
5 products
- 1El Corte Inglés16.7%1
- 2Kubii16.7%1
- 3Makro16.7%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure