Compare · Google taxonomy #3650
Tool Accessories
Accesorios para herramientas · Hardware
n = 80 answers80 promptsOct 28, 2026Mexico
Accesorios para herramientas
n = 14 answers14 promptsOct 28, 2026Leader Acmax7.7%
United States
Tool Accessories
n = 58 answers58 promptsOct 28, 2026Leader DeWalt6.1%
Spain
Accesorios para herramientas
n = 8 answers8 promptsOct 28, 2026Leader Bosch Professional9.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 25× higher in the US (124.2K asks a month) than in Spain (4.9K).
- ChatGPT shows ads in 51.7% of these answers in the US vs 0% in Spain.
- Search demand is growing in Mexico (+10%) but shrinking in the US (−9%) and Spain (−14%).
- A different brand leads in each country: Acmax in Mexico, DeWalt in the US and Bosch Professional in Spain.
- Best opportunity: Mexico, scoring 64 (medium) against 40 in Spain.
- Amazon leads the shopping carousels in Mexico and Spain; Home Depot in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
14.7K
124.2K
4.9K
Google searches / month
35.5K
299.4K
11.8K
Search trend
up +10%
Peak: Sep 2026
down −9%
Peak: Jun 2026
down −14%
Peak: Dec 2025
Cost per click
MX$2.57
High competition
$1.19
High competition
€0.11
High competition
Shopping carousel
35.8%
AI Mode 42.9% · ChatGPT 28.6%
29.8%
AI Mode 28.6% · ChatGPT 31%
25%
AI Mode 25% · ChatGPT 25%
Ads in answers
0%
0 ads seen
51.7%
15 ads seen
0%
0 ads seen
Brands named
13
Top 3 hold 23.1%
91
Top 3 hold 15.7%
11
Top 3 hold 27.3%
Concentration
Fragmented
HHI 769
Fragmented
HHI 176
Fragmented
HHI 909
Products in carousels
13
Median MX$183
90
Median $28.48
13
Median €8.32
Opportunity
Medium64
Medium56
Low40
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
91 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
13 products
United States
90 products
Spain
13 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure