Compare · Google taxonomy #3798
Outdoor Power Equipment
Maquinaria de jardinería · Home & Garden › Lawn & Garden
n = 68 answers68 promptsOct 28, 2026Mexico
Maquinaria de jardinería
n = 16 answers16 promptsOct 27, 2026Leader Truper10%
United States
Outdoor Power Equipment
n = 32 answers32 promptsOct 28, 2026Leader Greenworks10.2%
Spain
Maquinaria de jardinería
n = 20 answers20 promptsOct 28, 2026Leader STIHL14.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 62.5% of these answers in Mexico vs 0% in Spain.
- AI demand is 11× higher in the US (722.5K asks a month) than in Mexico (67.6K).
- A different brand leads in each country: Truper in Mexico, Greenworks in the US and STIHL in Spain.
- Shopping carousels show up 2.2× more often in the US (32.5% of answers) than in Spain (15%).
- Best opportunity: the US, scoring 98 (high) against 79 in Mexico.
- A different store leads the shopping carousels in each country: Mercado Libre in Mexico, Home Depot in the US and Casa Quiroga, la tienda del Tractor Cortacésped in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
67.6K
722.5K
77.9K
Google searches / month
162.8K
1.7M
187.7K
Search trend
up +1%
Peak: May 2026
up +21%
Peak: Apr 2026
up +57%
Peak: Jul 2026
Cost per click
MX$4.77
High competition
$0.84
High competition
€0.21
High competition
Shopping carousel
20.6%
AI Mode 28.6% · ChatGPT 12.5%
32.5%
AI Mode 40% · ChatGPT 25%
15%
AI Mode 30% · ChatGPT 0%
Ads in answers
62.5%
5 ads seen
6.3%
1 ads seen
0%
0 ads seen
Brands named
17
Top 3 hold 30%
39
Top 3 hold 22%
24
Top 3 hold 25%
Concentration
Fragmented
HHI 650
Fragmented
HHI 371
Fragmented
HHI 536
Products in carousels
7
Median MX$4,899
27
Median $279
55
Median €199
Opportunity
High79
High98
High96
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
39 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
7 products
United States
27 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure