Compare · Google taxonomy #386
Video
Vídeo · Electronics
n = 70 answers70 promptsOct 28, 2026Mexico
Vídeo
n = 20 answers20 promptsOct 27, 2026Leader Steren8.7%
United States
Video
n = 36 answers36 promptsOct 28, 2026Leader Sony7.7%
Spain
Vídeo
n = 14 answers14 promptsOct 28, 2026Leader Sony9.5%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 21× higher in the US (649.2K asks a month) than in Spain (30.9K).
- ChatGPT shows ads in 55.6% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 5.6× more often in the US (31.3% of answers) than in Mexico (5.6%).
- Sony leads in the US and Spain; Steren in Mexico.
- Search demand is shrinking in every country (−17% to −29% year on year).
- A different store leads the shopping carousels in each country: Mercado Libre in Mexico, Walmart in the US and Amazon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
37.7K
649.2K
30.9K
Google searches / month
90.8K
1.6M
74.5K
Search trend
down −24%
Peak: Nov 2025
down −17%
Peak: Oct 2025
down −29%
Peak: Nov 2025
Cost per click
MX$7.19
High competition
$0.81
High competition
€0.24
High competition
Shopping carousel
5.6%
AI Mode 11.1% · ChatGPT 0%
31.3%
AI Mode 29.4% · ChatGPT 33.3%
23.8%
AI Mode 33.3% · ChatGPT 14.3%
Ads in answers
30%
3 ads seen
55.6%
13 ads seen
0%
0 ads seen
Brands named
21
Top 3 hold 21.7%
46
Top 3 hold 17.3%
20
Top 3 hold 19%
Concentration
Fragmented
HHI 510
Fragmented
HHI 266
Fragmented
HHI 522
Products in carousels
4
Median MX$498
27
Median $270
69
Median €24.99
Opportunity
High65
High74
High68
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
46 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
4 products
- 1Mercado Libre33.3%5
- 2Amazon20%3
- 3Bodega Aurrera6.7%1
United States
27 products
- 1Walmart14%6
- 2Best Buy9.3%4
- 3Shop Elite Screens9.3%2
Spain
69 products
- 1Amazon38.2%3
- 2StarTech.com7.9%1
- 3PcComponentes5.3%3
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure