Compare · Google taxonomy #3867
Puzzles
Rompecabezas · Toys & Games
n = 14 answers14 promptsOct 28, 2026Mexico
Rompecabezas
n = 2 answers2 promptsOct 27, 2026Leader Novelty Corp50%
United States
Puzzles
n = 8 answers8 promptsOct 28, 2026Leader Cracker Barrel7.7%
Spain
Rompecabezas
n = 4 answers4 promptsOct 28, 2026Leader Lubiwood100%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI answers show a shopping carousel 25% of the time in the US, but almost never in Spain (0%).
- AI demand is 3.4× higher in the US (105.5K asks a month) than in Spain (31.2K).
- ChatGPT shows ads in 25% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Novelty Corp in Mexico, Cracker Barrel in the US and Lubiwood in Spain.
- Best opportunity: Mexico, scoring 59 (medium) against 48 in Spain.
- Search demand is shrinking in every country (−11% to −27% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
37.8K
105.5K
31.2K
Google searches / month
91K
254.3K
75.3K
Search trend
down −12%
Peak: Nov 2025
down −27%
Peak: Oct 2025
down −11%
Peak: Oct 2025
Cost per click
MX$2.59
High competition
$1.80
High competition
€0.18
High competition
Shopping carousel
0%
ChatGPT 0%
25%
AI Mode 0% · ChatGPT 50%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
0%
0 ads seen
25%
1 ads seen
0%
0 ads seen
Brands named
2
Top 3 hold 100%
13
Top 3 hold 23.1%
1
Top 3 hold 100%
Concentration
Not enough data
Needs more answers
Fragmented
HHI 769
Not enough data
Needs more answers
Products in carousels
0
No prices seen
5
Median $15.20
0
No prices seen
Opportunity
Medium59
Medium59
Medium48
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
2 brands
United States
13 brands
Spain
1 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
No shopping carousel in these answers
United States
5 products
Spain
0 products
No shopping carousel in these answers
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure