Compare · Google taxonomy #4077
Towels
Toallas · Home & Garden › Linens & Bedding
n = 16 answers16 promptsOct 28, 2026Mexico
Toallas
n = 4 answers4 promptsOct 27, 2026Leader Revitex12.5%
United States
Towels
n = 6 answers6 promptsOct 28, 2026Leader Brooklinen18.2%
Spain
Toallas
n = 6 answers6 promptsOct 28, 2026Leader La Mallorquina20%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 100% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 5× more often in the US (83.4% of answers) than in Spain (16.7%).
- AI demand is 5.4× higher in the US (39.3K asks a month) than in Mexico (7.3K).
- A different brand leads in each country: Revitex in Mexico, Brooklinen in the US and La Mallorquina in Spain.
- Best opportunity: Spain, scoring 59 (medium) against 35 in Mexico.
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
7.3K
39.3K
9K
Google searches / month
17.6K
94.7K
21.6K
Search trend
up +1%
Peak: Feb 2026
up +53%
Peak: Jun 2026
up +47%
Peak: Jun 2026
Cost per click
MX$2.86
High competition
$1.29
High competition
€0.27
High competition
Shopping carousel
25%
AI Mode 0% · ChatGPT 50%
83.4%
AI Mode 66.7% · ChatGPT 100%
16.7%
AI Mode 33.3% · ChatGPT 0%
Ads in answers
50%
1 ads seen
100%
4 ads seen
0%
0 ads seen
Brands named
8
Top 3 hold 37.5%
9
Top 3 hold 45.5%
5
Top 3 hold 60%
Concentration
Not enough data
Needs more answers
Fragmented
HHI 1,240
Moderate
HHI 2,000
Products in carousels
4
Median MX$187
20
Median $18.48
24
Median €37.40
Opportunity
Low35
Low37
Medium59
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
8 brands
United States
9 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
4 products
United States
20 products
Spain
24 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure