Compare · Google taxonomy #422
Food Items
Alimentos · Food, Beverages & Tobacco
n = 1,248 answers1,248 promptsOct 28, 2026Mexico
Alimentos
n = 368 answers368 promptsOct 27, 2026Leader Nestlé2.4%
United States
Food Items
n = 520 answers520 promptsOct 28, 2026Leader Melissas Produce1.2%
Spain
Alimentos
n = 360 answers360 promptsOct 28, 2026Leader Nestlé1.8%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 13× higher in the US (17.6M asks a month) than in Spain (1.3M).
- ChatGPT shows ads in 59.2% of these answers in the US vs 1.1% in Spain.
- Shopping carousels show up 4× more often in the US (25% of answers) than in Spain (6.2%).
- Nestlé leads in Mexico and Spain; Melissas Produce in the US.
- Best opportunity: Spain, scoring 100 (high) against 90 in the US.
- A different store leads the shopping carousels in each country: Amazon in Mexico, Walmart in the US and Carrefour in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
2.3M
17.6M
1.3M
Google searches / month
5.6M
42.5M
3.2M
Search trend
down −1%
Peak: Dec 2025
no change 0%
Peak: Sep 2026
down −13%
Peak: Dec 2025
Cost per click
MX$4.68
Low competition
$0.49
Low competition
€0.10
Low competition
Shopping carousel
7.3%
AI Mode 6.3% · ChatGPT 8.2%
25%
AI Mode 28.7% · ChatGPT 21.2%
6.2%
AI Mode 1.6% · ChatGPT 10.8%
Ads in answers
33.2%
61 ads seen
59.2%
154 ads seen
1.1%
2 ads seen
Brands named
116
Top 3 hold 5.6%
349
Top 3 hold 3.7%
151
Top 3 hold 5.4%
Concentration
Fragmented
HHI 92
Fragmented
HHI 36
Fragmented
HHI 73
Products in carousels
50
Median MX$75.25
257
Median $5.49
43
Median €4.37
Opportunity
High99
High90
High100
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
116 brands
United States
349 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
50 products
- 1Amazon11.9%8
- 2Soriana11.9%8
- 3Chedraui11.9%7
United States
257 products
- 1Walmart39.1%62
- 2Target7.2%19
- 3Amazon3.9%12
Spain
43 products
- 1Carrefour13.8%9
- 2Druni7.7%5
- 3Amazon6.2%4
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure