Compare · Google taxonomy #428
Dairy Products
Lácteos · Food, Beverages & Tobacco › Food Items
n = 46 answers46 promptsOct 28, 2026Mexico
Lácteos
n = 16 answers16 promptsOct 27, 2026Leader Central Lechera Asturiana20%
United States
Dairy Products
n = 14 answers14 promptsOct 28, 2026Leader Daisy14.3%
Spain
Lácteos
n = 16 answers16 promptsOct 28, 2026Leader Central Lechera Asturiana7.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI answers show a shopping carousel 38.1% of the time in the US, but almost never in Spain (0%).
- ChatGPT shows ads in 57.1% of these answers in the US vs 0% in Spain.
- AI demand is 8× higher in the US (703.6K asks a month) than in Spain (88.3K).
- The top 3 brands hold 60% of mentions in Mexico but 21.4% in Spain: Spain is the more open market.
- Best opportunity: Spain, scoring 97 (high) against 64 in Mexico.
- Central Lechera Asturiana leads in Mexico and Spain; Daisy in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
130.9K
703.6K
88.3K
Google searches / month
315.5K
1.7M
212.7K
Search trend
up +53%
Peak: Feb 2026
down −2%
Peak: Nov 2025
up +8%
Peak: Dec 2025
Cost per click
MX$3.23
Low competition
$0.42
High competition
€0.13
Low competition
Shopping carousel
35%
AI Mode 20% · ChatGPT 50%
38.1%
AI Mode 33.3% · ChatGPT 42.9%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
37.5%
3 ads seen
57.1%
4 ads seen
0%
0 ads seen
Brands named
5
Top 3 hold 60%
13
Top 3 hold 28.6%
14
Top 3 hold 21.4%
Concentration
Moderate
HHI 2,000
Fragmented
HHI 816
Fragmented
HHI 714
Products in carousels
13
Median MX$62.90
17
Median $4.16
0
No prices seen
Opportunity
Medium64
High88
High97
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
5 brands
United States
13 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
13 products
- 1Soriana33.3%5
- 2Chedraui13.3%2
- 3Arero Fast6.7%1
United States
17 products
- 1Walmart44.4%3
- 2Brookshire's5.6%1
- 3Dierbergs Markets5.6%1
Spain
0 products
No shopping carousel in these answers
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure