Compare · Google taxonomy #436
Furniture
Mobiliario
n = 332 answers332 promptsOct 28, 2026Mexico
Mobiliario
n = 78 answers78 promptsOct 28, 2026Leader Dico6%
United States
Furniture
n = 170 answers170 promptsOct 28, 2026Leader Article2.8%
Spain
Mobiliario
n = 84 answers84 promptsOct 28, 2026Leader JYSK4.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 6.6× higher in the US (2.5M asks a month) than in Spain (375.9K).
- ChatGPT shows ads in 29.4% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Dico in Mexico, Article in the US and JYSK in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Best opportunity: Spain, scoring 56 (medium) against 38 in Mexico.
- Amazon leads the shopping carousels in Mexico and Spain; Wayfair in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
387.8K
2.5M
375.9K
Google searches / month
934.6K
5.9M
905.7K
Search trend
down −9%
Peak: Nov 2025
down −9%
Peak: Nov 2025
down −2%
Peak: Apr 2026
Cost per click
MX$4.97
High competition
$2.58
High competition
€0.43
High competition
Shopping carousel
20%
AI Mode 14.3% · ChatGPT 25.6%
27.4%
AI Mode 16% · ChatGPT 38.8%
18.7%
AI Mode 20.6% · ChatGPT 16.7%
Ads in answers
28.2%
11 ads seen
29.4%
27 ads seen
0%
0 ads seen
Brands named
44
Top 3 hold 16%
202
Top 3 hold 7.2%
75
Top 3 hold 10.6%
Concentration
Fragmented
HHI 264
Fragmented
HHI 69
Fragmented
HHI 156
Products in carousels
65
Median MX$4,099
165
Median $330
206
Median €170
Opportunity
Low38
Low44
Medium56
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
202 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
65 products
- 1Amazon21.1%15
- 2Mercado Libre19.5%23
- 3Home Depot8.6%11
United States
165 products
- 1Wayfair29.7%57
- 2Home Depot14.3%29
- 3Walmart9.7%19
Spain
206 products
- 1Amazon15.4%14
- 2Leroy Merlin8.3%12
- 3IKEA7.1%16
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure