Compare · Google taxonomy #443
Chairs
Sillas · Furniture
n = 42 answers42 promptsOct 28, 2026Mexico
Sillas
n = 10 answers10 promptsOct 28, 2026Leader Dico28.6%
United States
Chairs
n = 22 answers22 promptsOct 28, 2026Leader Article3.7%
Spain
Sillas
n = 10 answers10 promptsOct 28, 2026Leader 3Cat10%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 15× higher in the US (313.2K asks a month) than in Mexico (20.2K).
- The top 3 brands hold 57.1% of mentions in Mexico but 11.1% in the US: the US is the more open market.
- ChatGPT shows ads in 36.4% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 3.2× more often in the US (31.9% of answers) than in Spain (10%).
- Best opportunity: the US, scoring 77 (high) against 46 in Mexico.
- A different brand leads in each country: Dico in Mexico, Article in the US and 3Cat in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
20.2K
313.2K
20.9K
Google searches / month
48.7K
754.6K
50.3K
Search trend
down −12%
Peak: Apr 2026
down −31%
Peak: Oct 2025
up +1%
Peak: Jul 2026
Cost per click
MX$4.12
High competition
$1.54
High competition
€0.37
High competition
Shopping carousel
20%
AI Mode 0% · ChatGPT 40%
31.9%
AI Mode 18.2% · ChatGPT 45.5%
10%
AI Mode 0% · ChatGPT 20%
Ads in answers
0%
0 ads seen
36.4%
4 ads seen
0%
0 ads seen
Brands named
6
Top 3 hold 57.1%
27
Top 3 hold 11.1%
10
Top 3 hold 30%
Concentration
Moderate
HHI 1,837
Fragmented
HHI 370
Fragmented
HHI 1,000
Products in carousels
5
Median MX$4,103
20
Median $274
4
Median €86.47
Opportunity
Medium46
High77
Medium59
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
6 brands
United States
27 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
5 products
- 1Mercado Libre30.8%4
- 2Liverpool23.1%3
- 3Amazon15.4%2
United States
20 products
- 1Wayfair31%8
- 2Home Depot13.8%4
- 3Walmart13.8%2
Spain
4 products
- 1Amazon28.6%2
- 2IKEA28.6%2
- 3Sklum28.6%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure