Compare · Google taxonomy #460
Sofas
Sofás · Furniture
n = 6 answers6 promptsOct 28, 2026Mexico
Sofás
n = 2 answers2 promptsOct 27, 2026Leader Dico25%
United States
Sofas
n = 2 answers2 promptsOct 28, 2026Leader Article20%
Spain
Sofás
n = 2 answers2 promptsOct 28, 2026Leader Tapigrama100%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- Best opportunity: Spain, scoring 56 (medium) against 18 in Mexico.
- AI demand is 2.7× higher in the US (124.9K asks a month) than in Spain (45.7K).
- A different brand leads in each country: Dico in Mexico, Article in the US and Tapigrama in Spain.
- Search demand is shrinking in every country (−6% to −19% year on year).
- A different store leads the shopping carousels in each country: Coppel in Mexico, Castlery in the US and Descansin in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
56K
124.9K
45.7K
Google searches / month
135K
301K
110K
Search trend
down −19%
Peak: Nov 2025
down −13%
Peak: Nov 2025
down −6%
Peak: Nov 2025
Cost per click
MX$3.58
High competition
$1.97
High competition
€0.41
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
50%
AI Mode 100% · ChatGPT 0%
50%
AI Mode 0% · ChatGPT 100%
Ads in answers
100%
1 ads seen
0%
0 ads seen
0%
0 ads seen
Brands named
4
Top 3 hold 75%
5
Top 3 hold 60%
1
Top 3 hold 100%
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
0
No prices seen
3
Median $2,148
2
Median €575
Opportunity
Low18
Medium54
Medium56
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
4 brands
United States
5 brands
Spain
1 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
- 1Coppel25%1
- 2IKEA25%1
- 3Walmart25%1
United States
3 products
- 1Castlery25%1
- 2Chita Living25%1
- 3Crate & Barrel25%1
Spain
2 products
- 1Descansin33.3%1
- 2JYSK33.3%1
- 3La Tienda HOME33.3%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure