Compare · Google taxonomy #504635
Plumbing Fixture Hardware & Parts
Piezas y herramientas para componentes de fontanería · Hardware › Plumbing
n = 74 answers74 promptsOct 28, 2026Mexico
Piezas y herramientas para componentes de fontanería
n = 10 answers10 promptsOct 27, 2026Leader Kohler16.7%
United States
Plumbing Fixture Hardware & Parts
n = 40 answers40 promptsOct 28, 2026Leader Kohler5%
Spain
Piezas y herramientas para componentes de fontanería
n = 24 answers24 promptsOct 28, 2026Leader Roca9.5%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 13× higher in the US (368.8K asks a month) than in Spain (28.4K).
- ChatGPT shows ads in 50% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 3.1× more often in the US (38.3% of answers) than in Mexico (12.5%).
- The top 3 brands hold 50% of mentions in Mexico but 12.5% in the US: the US is the more open market.
- Kohler leads in Mexico and the US; Roca in Spain.
- Best opportunity: the US, scoring 94 (high) against 78 in Mexico.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
29.4K
368.8K
28.4K
Google searches / month
70.9K
888.7K
68.5K
Search trend
down −28%
Peak: Apr 2026
down −6%
Peak: Jul 2026
down −7%
Peak: Nov 2025
Cost per click
MX$1.95
High competition
$3.53
High competition
€0.27
High competition
Shopping carousel
12.5%
AI Mode 25% · ChatGPT 0%
38.3%
AI Mode 31.6% · ChatGPT 45%
12.9%
AI Mode 9.1% · ChatGPT 16.7%
Ads in answers
20%
1 ads seen
50%
12 ads seen
0%
0 ads seen
Brands named
6
Top 3 hold 50%
69
Top 3 hold 12.5%
19
Top 3 hold 23.8%
Concentration
Moderate
HHI 1,667
Fragmented
HHI 178
Fragmented
HHI 567
Products in carousels
4
Median MX$442
97
Median $54.98
40
Median €165
Opportunity
High78
High94
High94
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
6 brands
United States
69 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
United States
97 products
Spain
40 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure