Compare · Google taxonomy #5181
Luggage & Bags
Maletas y bolsos de viaje
n = 68 answers68 promptsOct 28, 2026Mexico
Maletas y bolsos de viaje
n = 16 answers16 promptsOct 27, 2026Leader The North Face7.4%
United States
Luggage & Bags
n = 36 answers36 promptsOct 28, 2026Leader Osprey5.1%
Spain
Maletas y bolsos de viaje
n = 16 answers16 promptsOct 28, 2026Leader Samsonite5.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 8.7× higher in the US (541.1K asks a month) than in Spain (62.1K).
- ChatGPT shows ads in 44.4% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 3× more often in the US (44.5% of answers) than in Spain (14.6%).
- A different brand leads in each country: The North Face in Mexico, Osprey in the US and Samsonite in Spain.
- Best opportunity: Mexico, scoring 31 (low) against 6 in the US.
- A different store leads the shopping carousels in each country: Mercado Libre in Mexico, Nordstrom in the US and Amazon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
112.5K
541.1K
62.1K
Google searches / month
271.2K
1.3M
149.6K
Search trend
up +1%
Peak: Feb 2026
down −3%
Peak: Feb 2026
down −7%
Peak: Feb 2026
Cost per click
MX$3.36
High competition
$1.55
High competition
€0.24
High competition
Shopping carousel
19.7%
AI Mode 14.3% · ChatGPT 25%
44.5%
AI Mode 33.3% · ChatGPT 55.6%
14.6%
AI Mode 16.7% · ChatGPT 12.5%
Ads in answers
12.5%
1 ads seen
44.4%
9 ads seen
0%
0 ads seen
Brands named
23
Top 3 hold 22.2%
48
Top 3 hold 13.6%
34
Top 3 hold 15.8%
Concentration
Fragmented
HHI 480
Fragmented
HHI 244
Fragmented
HHI 319
Products in carousels
9
Median MX$399
66
Median $58.00
11
Median €65.90
Opportunity
Low31
Low6
Low19
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
23 brands
United States
48 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
9 products
- 1Mercado Libre27.8%5
- 2Amazon22.2%4
- 3Bodega Aurrera11.1%2
United States
66 products
- 1Nordstrom12%7
- 2Walmart8%5
- 3Etsy8%1
Spain
11 products
- 1Amazon25%3
- 2Decathlon12.5%2
- 3El Corte Inglés12.5%2
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure