Compare · Google taxonomy #537
Baby & Toddler
Bebés y niños pequeños
n = 158 answers158 promptsOct 28, 2026Mexico
Bebés y niños pequeños
n = 42 answers42 promptsOct 28, 2026Leader Chicco13.3%
United States
Baby & Toddler
n = 80 answers80 promptsOct 28, 2026Leader Momcozy4%
Spain
Bebés y niños pequeños
n = 36 answers36 promptsOct 28, 2026Leader Sophie la girafe3.6%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 18× higher in the US (808.8K asks a month) than in Spain (45.6K).
- ChatGPT shows ads in 42.5% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Chicco in Mexico, Momcozy in the US and Sophie la girafe in Spain.
- Best opportunity: the US, scoring 19 (low) against 0 in Mexico.
- The top 3 brands hold 26.7% of mentions in Mexico but 10.3% in the US: the US is the more open market.
- Amazon leads the shopping carousels in Mexico and Spain; Target in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
81.6K
808.8K
45.6K
Google searches / month
196.7K
1.9M
109.8K
Search trend
up +4%
Peak: Feb 2026
down −6%
Peak: Apr 2026
no change 0%
Peak: Apr 2026
Cost per click
MX$2.78
High competition
$1.31
High competition
€0.27
High competition
Shopping carousel
25.3%
AI Mode 31.6% · ChatGPT 19%
34.1%
AI Mode 25.6% · ChatGPT 42.5%
28.4%
AI Mode 12.5% · ChatGPT 44.4%
Ads in answers
33.3%
7 ads seen
42.5%
17 ads seen
0%
0 ads seen
Brands named
34
Top 3 hold 26.7%
104
Top 3 hold 10.3%
50
Top 3 hold 10.7%
Concentration
Fragmented
HHI 449
Fragmented
HHI 126
Fragmented
HHI 217
Products in carousels
31
Median MX$200
138
Median $44.48
83
Median €34.79
Opportunity
Low0
Low19
Low13
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
34 brands
United States
104 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
31 products
- 1Amazon22.5%7
- 2Mercado Libre20%8
- 3Liverpool10%4
United States
138 products
- 1Target18.7%21
- 2Walmart16.1%14
- 3Etsy14.2%1
Spain
83 products
- 1Amazon30.3%9
- 2El Corte Inglés5.6%5
- 3Carrefour4.5%4
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure