Compare · Google taxonomy #54
Musical Instruments
Instrumentos musicales · Arts & Entertainment › Hobbies & Creative Arts
n = 226 answers226 promptsOct 28, 2026Mexico
Instrumentos musicales
n = 66 answers66 promptsOct 27, 2026Leader Yamaha9.8%
United States
Musical Instruments
n = 96 answers96 promptsOct 28, 2026Leader Yamaha8.6%
Spain
Instrumentos musicales
n = 64 answers64 promptsOct 28, 2026Leader Yamaha12.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 10× higher in the US (2.3M asks a month) than in Spain (222K).
- Search demand is growing in the US (+5%) but shrinking in Spain (−10%).
- Yamaha is the brand AI names most in all three countries.
- ChatGPT shows ads in 27.3% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 1.7× more often in the US (21.9% of answers) than in Mexico (12.9%).
- Only Yamaha makes the top 5 in all three countries; the rest of each ranking is local.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
341K
2.3M
222K
Google searches / month
821.7K
5.5M
534.9K
Search trend
down −1%
Peak: Sep 2026
up +5%
Peak: Sep 2026
down −10%
Peak: Nov 2025
Cost per click
MX$3.85
Low competition
$1.09
High competition
€0.27
High competition
Shopping carousel
12.9%
AI Mode 16.7% · ChatGPT 9.1%
21.9%
AI Mode 29.2% · ChatGPT 14.6%
13.9%
AI Mode 5.9% · ChatGPT 21.9%
Ads in answers
27.3%
9 ads seen
27.1%
13 ads seen
0%
0 ads seen
Brands named
37
Top 3 hold 17.1%
89
Top 3 hold 16.4%
50
Top 3 hold 19%
Concentration
Fragmented
HHI 327
Fragmented
HHI 201
Fragmented
HHI 309
Products in carousels
64
Median MX$15,140
47
Median $650
25
Median €89.00
Opportunity
High98
High98
High98
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
37 brands
United States
89 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
64 products
- 1Amazon19.7%3
- 2Mercado Libre14.1%8
- 3Faly Music11.3%2
United States
47 products
- 1Sweetwater24.2%10
- 2Guitar Center14.5%7
- 3Amazon8.1%5
Spain
25 products
- 1thomann.es44.4%8
- 2Gear4music14.8%3
- 3Amazon14.8%2
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure