Compare · Google taxonomy #543598
Deodorant
Desodorante · Health & Beauty › Personal Care › Deodorant & Anti-Perspirant
n = 10 answers6 promptsOct 28, 2026Mexico
Desodorante
n = 4 answers2 promptsOct 27, 2026Leader Dry Idea14.3%
United States
Deodorant
n = 2 answers2 promptsOct 28, 2026Leader Dove16.7%
Spain
Desodorante
n = 4 answers2 promptsOct 28, 2026Leader Rexona50%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 11× higher in the US (83.4K asks a month) than in Spain (7.5K).
- AI answers show a shopping carousel 33.3% of the time in Mexico, but almost never in Spain (0%).
- ChatGPT shows ads in 50% of these answers in Mexico vs 0% in Spain.
- Best opportunity: Spain, scoring 81 (high) against 50 in the US.
- A different brand leads in each country: Dry Idea in Mexico, Dove in the US and Rexona in Spain.
- Search demand is growing in every country (+14% to +30% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
25.1K
83.4K
7.5K
Google searches / month
60.5K
201K
18.1K
Search trend
up +30%
Peak: Apr 2026
up +14%
Peak: Oct 2025
up +22%
Peak: Aug 2026
Cost per click
MX$1.96
Medium competition
$3.46
High competition
€0.19
High competition
Shopping carousel
33.3%
AI Mode 100% · ChatGPT 0%
50%
AI Mode 100% · ChatGPT 0%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
50%
1 ads seen
100%
1 ads seen
0%
0 ads seen
Brands named
7
Top 3 hold 42.9%
6
Top 3 hold 50%
2
Top 3 hold 100%
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
5
Median MX$99.00
6
Median $13.47
0
No prices seen
Opportunity
Medium63
Medium50
High81
Brands AI recommends
Top 5 per country, by share of brand mentions.
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
5 products
United States
6 products
Spain
0 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure