Compare · Google taxonomy #543615
Shampoo
Champú · Health & Beauty › Personal Care › Hair Care › Shampoo & Conditioner
n = 10 answers6 promptsOct 28, 2026Mexico
Champú
n = 4 answers2 promptsOct 27, 2026Leader Medicasp20%
United States
Shampoo
n = 2 answers2 promptsOct 28, 2026Leader Redken33.3%
Spain
Champú
n = 4 answers2 promptsOct 28, 2026Leader Garnier100%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 11× higher in the US (68.5K asks a month) than in Spain (6.1K).
- A different brand leads in each country: Medicasp in Mexico, Redken in the US and Garnier in Spain.
- No brand appears in the top 3 of more than one country: each market has its own winners.
- Best opportunity: the US, scoring 93 (high) against 74 in Spain.
- A different store leads the shopping carousels in each country: Kerastase in the US and Primor in Spain.
- No ChatGPT ad was seen in any country for this category yet.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
16.8K
68.5K
6.1K
Google searches / month
40.5K
165K
14.8K
Search trend
down −6%
Peak: Jan 2026
no change 0%
Peak: Jul 2026
down −5%
Peak: Aug 2026
Cost per click
MX$4.09
High competition
$1.35
High competition
€0.26
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
50%
AI Mode 100% · ChatGPT 0%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
0%
0 ads seen
0%
0 ads seen
0%
0 ads seen
Brands named
5
Top 3 hold 60%
3
Top 3 hold 100%
1
Top 3 hold 100%
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
0
No prices seen
5
Median $16.00
0
No prices seen
Opportunity
High92
High93
High74
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
3 brands
Spain
1 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
No shopping carousel in these answers
United States
5 products
Spain
0 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure