Compare · Google taxonomy #548
Diapering
Pañales y cuidado del bebé · Baby & Toddler
n = 26 answers26 promptsOct 28, 2026Mexico
Pañales y cuidado del bebé
n = 6 answers6 promptsOct 28, 2026Leader Bepanthen9.1%
United States
Diapering
n = 12 answers12 promptsOct 28, 2026Leader Ubbi11.8%
Spain
Pañales y cuidado del bebé
n = 8 answers8 promptsOct 28, 2026Leader Dodot8.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 9.1× higher in the US (184.3K asks a month) than in Spain (20.2K).
- ChatGPT shows ads in 50% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 2.5× more often in the US (41.7% of answers) than in Mexico (16.7%).
- A different brand leads in each country: Bepanthen in Mexico, Ubbi in the US and Dodot in Spain.
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
- Best opportunity: Mexico, scoring 66 (high) against 56 in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
21.7K
184.3K
20.2K
Google searches / month
52.4K
444.2K
48.7K
Search trend
up +4%
Peak: Feb 2026
down −6%
Peak: Apr 2026
up +3%
Peak: Apr 2026
Cost per click
MX$3.06
High competition
$1.77
High competition
€0.29
High competition
Shopping carousel
16.7%
AI Mode 0% · ChatGPT 33.3%
41.7%
AI Mode 16.7% · ChatGPT 66.7%
33.4%
AI Mode 66.7% · ChatGPT 0%
Ads in answers
0%
0 ads seen
50%
3 ads seen
0%
0 ads seen
Brands named
11
Top 3 hold 27.3%
15
Top 3 hold 29.4%
12
Top 3 hold 25%
Concentration
Fragmented
HHI 909
Fragmented
HHI 727
Fragmented
HHI 833
Products in carousels
3
Median MX$599
19
Median $18.19
58
Median €44.80
Opportunity
High66
Medium56
Medium60
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
11 brands
United States
15 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
3 products
- 1Amazon40%2
- 2Mercado Libre40%2
- 3IKEA20%1
United States
19 products
- 1Walmart33.3%4
- 2Target28.6%5
- 3Costco9.5%2
Spain
58 products
- 1Amazon27.4%3
- 2IKEA4.8%2
- 3Bebe y decoración4.8%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure