Compare · Google taxonomy #561
Nursing & Feeding
Lactancia y alimentación · Baby & Toddler
n = 56 answers56 promptsOct 28, 2026Mexico
Lactancia y alimentación
n = 22 answers22 promptsOct 28, 2026Leader Chicco15%
United States
Nursing & Feeding
n = 24 answers24 promptsOct 28, 2026Leader Momcozy6.8%
Spain
Lactancia y alimentación
n = 10 answers10 promptsOct 28, 2026Leader Philips Avent11.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 24× higher in the US (226.6K asks a month) than in Spain (9.5K).
- ChatGPT shows ads in 66.7% of these answers in the US vs 0% in Spain.
- Search demand is growing in Mexico (+5%) but shrinking in the US (−14%).
- A different brand leads in each country: Chicco in Mexico, Momcozy in the US and Philips Avent in Spain.
- The top 3 brands hold 45% of mentions in Mexico but 20.5% in the US: the US is the more open market.
- Best opportunity: the US, scoring 58 (medium) against 44 in Mexico.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
29.9K
226.6K
9.5K
Google searches / month
72.1K
546.1K
22.9K
Search trend
up +5%
Peak: Sep 2026
down −14%
Peak: Apr 2026
up +1%
Peak: Apr 2026
Cost per click
MX$2.92
High competition
$1.57
High competition
€0.31
High competition
Shopping carousel
26.8%
AI Mode 44.4% · ChatGPT 9.1%
20.8%
AI Mode 8.3% · ChatGPT 33.3%
30%
AI Mode 0% · ChatGPT 60%
Ads in answers
36.4%
4 ads seen
66.7%
8 ads seen
0%
0 ads seen
Brands named
14
Top 3 hold 45%
37
Top 3 hold 20.5%
16
Top 3 hold 27.8%
Concentration
Fragmented
HHI 950
Fragmented
HHI 331
Fragmented
HHI 679
Products in carousels
17
Median MX$333
15
Median $21.96
8
Median €10.28
Opportunity
Low44
Medium58
Medium49
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
14 brands
United States
37 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
17 products
- 1Amazon23.5%2
- 2Bodega Aurrera17.6%2
- 3Grupo Artsana Mexico11.8%2
United States
15 products
- 1Target25.9%5
- 2Walmart22.2%4
- 3Amazon11.1%3
Spain
8 products
- 1Amazon25%1
- 2Bebemálaga12.5%1
- 3Boticas2312.5%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure