Compare · Google taxonomy #569
Bedding
Ropa de cama · Home & Garden › Linens & Bedding
n = 56 answers56 promptsOct 28, 2026Mexico
Ropa de cama
n = 16 answers16 promptsOct 27, 2026Leader Vianney10.3%
United States
Bedding
n = 22 answers22 promptsOct 28, 2026Leader Parachute6.7%
Spain
Ropa de cama
n = 18 answers18 promptsOct 28, 2026Leader Maxcolchon13.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 81.8% of these answers in the US vs 0% in Spain.
- AI demand is 6× higher in the US (376.6K asks a month) than in Spain (63K).
- Shopping carousels show up 2.8× more often in the US (56.8% of answers) than in Mexico (20.6%).
- A different brand leads in each country: Vianney in Mexico, Parachute in the US and Maxcolchon in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Amazon leads the shopping carousels in Mexico and Spain; Wayfair in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
148.6K
376.6K
63K
Google searches / month
358.1K
907.4K
151.7K
Search trend
down −35%
Peak: Oct 2025
down −19%
Peak: Nov 2025
down −43%
Peak: Nov 2025
Cost per click
MX$5.00
High competition
$2.45
High competition
€0.25
High competition
Shopping carousel
20.6%
AI Mode 28.6% · ChatGPT 12.5%
56.8%
AI Mode 50% · ChatGPT 63.6%
30.5%
AI Mode 50% · ChatGPT 11.1%
Ads in answers
62.5%
5 ads seen
81.8%
10 ads seen
0%
0 ads seen
Brands named
23
Top 3 hold 24.1%
27
Top 3 hold 20%
13
Top 3 hold 33.3%
Concentration
Fragmented
HHI 511
Fragmented
HHI 400
Fragmented
HHI 844
Products in carousels
12
Median MX$552
39
Median $116
112
Median €52.99
Opportunity
High87
High84
High92
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
23 brands
United States
27 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
12 products
- 1Amazon33.3%5
- 2Mercado Libre14.3%3
- 3Costco9.5%2
United States
39 products
- 1Wayfair11.8%5
- 2Quince7.8%4
- 3Target7.8%4
Spain
112 products
- 1Amazon18.8%6
- 2Burrito Blanco6%3
- 3Naturals Home4.3%3
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure